Paid, owned and earned media: What they are and where social fits into the mix
Sprout Social
MAY 24, 2022
During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. Cost per click.
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