Navigate the Channel
JANUARY 8, 2024
The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. SEO and SEM, data analytics, cross-channel consistency and user experience. A well-told story can make customers feel connected to a brand, fostering loyalty and trust.
Salesforce Marketing Cloud
JANUARY 11, 2024
You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. And don’t forget about SEO.
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ClearVoice
OCTOBER 5, 2021
Ever since the beginning of Google Search in 1997, the worldwide market share of all search engines has belonged to Google. Bing and Yahoo get a teeny-tiny percentage of the search engine market share, while Google dominates. But, you can hedge your bets on content marketing. Bing = 5.56%.
BenchmarkONE
NOVEMBER 24, 2022
Google dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. When the Helpful Content update first rolled out, it had content marketers running for cover. Optimizing Content for SEO.
Moz
JANUARY 5, 2020
Google’s house may be structurally unsound, but it’s also huge, with a 90% search engine market share globally and over 2 trillion searches per year , 46% of which are for something local. My 2020 local SEO blueprint has you working hard for every customer you win from the Internet. Level 3: Flip Google.
Conductor
OCTOBER 20, 2020
When you work consistently on your SEO and improve your overall ranking, you can scale back on paid campaigns. You can also use your organic search performance to inform your paid efforts, helping you get more ROI out of both campaigns in the end. Reason 4: Search Competition. Reason 2: SERP Real Estate.
Biznology
DECEMBER 6, 2012
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. They all spend the majority of their time training and otherwise educating people from the greenest copy writer to the highest executive in SEO and SEM.
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