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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

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Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

Salesforce Marketing Cloud

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. But a goal without a plan is just a wish. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront.

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Paid & Organic Search: 5 Key Benefits of a Holistic Strategy

Conductor

If you prioritize paid and organic equally, you can develop a more well-rounded plan that allows you to scale your budget up and down as needed. When you work consistently on your SEO and improve your overall ranking, you can scale back on paid campaigns. Reason 4: Search Competition. Reason 2: SERP Real Estate.

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Integrating Social Media and Search

Marketing Insider Group

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

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November: The Five Links You Need

Marketing Insider Group

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketing planning. Share: Read more from Strategy marketing plan Click here to cancel reply.

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The Secret To B2B Social Media?

Marketing Insider Group

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.