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Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. Sure you would.

The 17 Best Keyword Research Tools for SEO and SEM


What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. That’s where keyword research comes in.

5 Tips to Unleash the Power of Long-Tail SEO

The New Strategist

People ain’t searching the way they used to. They do it because they’ve got endless piles of data that tell them how you’re searching, and they constantly tweak their system to deliver the most relevant results. In it’s simplest terms, semantic search is more like asking an actual question instead of just plugging in keywords. It’s a fact. Now do it again, again, and again.

Using Long Tail Keywords Strategically

Marketing Action

Long tail” keywords often contain as many as five to seven words. Consider the person who searches for “digital camera” (710 million results). Now consider the person who searches for “canon digital rebel xti 10.1mp digital slr ef-s 18-55mm f/3.5-5.6 It’s now estimated that over 70% of Google search terms are long tail.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Is there a viable long-tail keyword opportunity that can be implemented as well? Sales Readiness. Learn.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic


That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Searches/Day.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

And Google has only one goal with it: make search better for the searcher. ” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content. Most are small.

The Long Tail Story of B2B Social Media

Social Media B2B

Using social media to engage with customers and prospects is much more about the long journey, not the quick trip. The tradition of storytelling has been around in marketing for a long time, but sometimes B2B marketers forget about its importance. Long Tail Search. Each time these keywords are used, it builds up the bank of content that customers and prospects can discover through search and social sharing. Quality content that can be found is an important part of search engine optimization. Storytelling. It creates a connection.

5 Tips to Unleash the Power of Long-Tail SEO

The New Strategist

People ain’t searching the way they used to. They do it because they’ve got endless piles of data that tell them how you’re searching, and they constantly tweak their system to deliver the most relevant results. In it’s simplest terms, semantic search is more like asking an actual question instead of just plugging in keywords. It’s a fact. Now do it again, again, and again.

How to Boost Traffic and Conversions with Long-Tail Keywords


If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords. What are long-tail keywords, anyway? How Long-Tail Key Phrases Boost Your Traffic.

Choosing your keywords for SEO

Puzzle Marketer

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive.  There are two types of keywords.

The Ultimate Guide for Mastering Long Tail Search


But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? Connect with HubSpot

What Should You Know About Keywords – The Long and Short of It

Vertical Response

As a small biz you’ve probably dabbled a bit in trying to get your business found on search engines. Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.

7 SEO Tactics Most Marketers Ignore


Search engine optimization has a reputation for being hard and brutally competitive. Given what good search engine optimization can do, this is downright depressing. Search engine traffic matters – it makes up 51% of visits to most sites , according to BrightEdge. And search engine traffic converts: “ SEO leads have a 14.6%

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. right?

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Savvy marketers have realized that an increasingly high percentage of search queries are now configured as phrases of several words or more. There are several advantages to making long-tail keywords a priority.

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. Optimizing your blog posts for search engines is only one part of creating a successful company blog. Because we’ll be talking about optimizing blog posts, we’ll focus entirely on one kind of search engine optimization (SEO): On-page.

Your team is the best content source for search


So, don’t duck your staff when your aim is to win at search. Since you’re probably doing this 80/20 for search, you need to extract as much deep content as possible and allow it to be conveyed verbatim and not go through your thesaurus, your buzzbox. How long have you been here? Everything you write online needs to be optimized for human consumption these days.

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile


Ask your peers for recommendations, fully optimize your text, and use LinkedIn to guide you to completion. 4. There’s almost no chance you have the time to participate in this many groups, but LinkedIn search and Google don’t know the difference. Join relevant industry groups, and search engines will crawl the names. 5. Optimize Text for Readers and Search.

10 SEO measurements every marketer should know


For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. 80% of people who visit a website get there from typing a keyword in the query box of a search engine. Visitors from Search : Every website should install an analytics tool, such as  Google Analytics.

17 Realistic Ways to Get More Website Traffic


Traffic is to digital marketing like gasoline is to an engine. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords  are search terms of three words or more. But they often still have good search volumes, and they tend to convert better. 2) Get your technical SEO right.

17 Helpful SEO Tools and Tool Reviews


For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. Which tools are best for local SEO? Social analytics?

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The SEO Journey – How long before you start seeing results?


Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. Google in fact offers voice search options, so that people can speak out their questions. Old vs. new SEO.

SEO 82

27 More Remarkable SEO Guides, Tips and Tactics


As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?

SEO 107

Your keywords suck and are outdated


And, if you don’t call your services what others are searching for, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet — and if you don’t add the exact, literal, titles, subjects, hashtags, and keywords that people are using to find you and your valuable services, then you won’t be found at all. Admit it.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. SEO Keyword Guides and Tools.

Google Hummingbird is eHarmony for Search


With Google’s latest algorithm update, Google aspires to become the shadchan of search: a professional matchmaker, doing the background check, the profile due-diligence, the assurance of compatibility required to make sure that you don’t waste your time. How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday ( Google’s New Hummingbird Search Algorithm ( Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories.

21 Decoded SEO Terms Everyone Should Know

Vertical Response

Do Search Engine Optimization ( SEO ) terms have you confused? If someone links to your site with specific anchor text, it helps search engines know what your site is about. Black hat tactics Black hat tactics, or black hat SEO, is the practice of using aggressive or unethical strategies, manipulation and techniques to obtain higher search rankings.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012


Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 5 STARS. 40+ SEO Tools of the Trade by Search Engine Watch. Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap.

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. We have already seen this discussion take center stage here and in resources like Copyblogger , Search Engine Land , and B2B Marketing Insider. Optimization goes beyond keywords and broader design implications. Value is the Currency. Final Thoughts.

3 Things You Need to Know About SEO This Year

Modern B2B Marketing

This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital. Voice Search is Increasing.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

The bloggers are the victims of bad blogger outreach


Same thing for these bloggers: they’ve been around for a long time. Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social mediaI just wrote an article , Blogger outreach is earned media PR, isn’t it?

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

Earlier in the month, my colleague Michael Pickowicz gave us a great primer in the many different implications that would have on the search space, and if you haven’t or if you are unfamiliar with the changes I suggest you start there. Find long-tail or related keywords with lower volume but still relevant to your potential customer. Get The Most Out of Google Shopping.