Online Marketing Institute

DECEMBER 23, 2010

PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword. Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Single Grain

DECEMBER 19, 2023

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Moz

MAY 5, 2020

In the rush to solve the problem, though, we often don't take the time to validate the problem we're solving. Using Google Analytics, let's consider some ways we can validate a traffic drop. I'm restricting the timeline for clarity, but as we gather more data, we can validate the trend pretty easily.

Traffic 74

Traffic Google CTR Lead Scoring 74

BuzzSumo

FEBRUARY 21, 2017

The ‘less is more’ approach is not suitable for everyone and before I outline the ‘less is more’ content strategy I wanted to say a few words about equally valid approaches which involve higher frequency publishing. YouTube SEO: The Ultimate Guide. How to Find Long Tail Keywords – Keyword Research: The Definitive Guide.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Studies Case Study 111

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. The point about McDonald's is incredibly valid. The point about McDonald's is incredibly valid.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Moz

JANUARY 12, 2021

In a similar way, we can look at the whole keyword space, from the very popular head terms in green to the long tail terms in red that are very rarely searched for. For long tail terms, they might only get a couple of searches every month, they just don't have that much data. I think this is pretty validating.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Moz

SEPTEMBER 2, 2019

In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. Validate the top keywords for your product using an Amazon keyword tool such as Magnet, Ahrefs, or Keywordtool.io. Use long-tail terms and synonyms throughout your bullets points and descriptions.

Amazon 55

Amazon A/B testing Google Lead Ranking 55

Hubspot

FEBRUARY 9, 2015

To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you.

Research 28

Research Process Long Tail Marketing Validation 28

Optinmonster

JANUARY 22, 2024

Here’s how to effectively add keyword suggestions: Analyze Search Engine Autocomplete : Use the autocomplete feature in search engines like Google, Bing, or YouTube. This could be uncovering new trends, validating common beliefs with data, or providing deeper insights into a specific topic.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Hubspot

OCTOBER 9, 2019

Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. Platforms like YouTube or Pinterest generate a lot of traffic. Influencers. Want to get started today?

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. How long will people pay attention? 71% of companies now have a presence on Facebook.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

MAY 3, 2023

On their YouTube channel , they offer multiple side-by-side car comparisons that help users decide which car they want: After viewing the videos, the prospect can go on Google to continue learning in the awareness stage or to find search results for the nearest Toyota dealership near them.

Enterprise Management 52

Enterprise Management Work Management SEO Top of Funnel 52

Biznology

FEBRUARY 4, 2014

Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Oh, what to do?

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Content Marketing Institute

JANUARY 29, 2018

For example, the Spin Sucks editorial calendar includes two weekly content curation columns: Gin and Topics for YouTube videos and The Big Question for Slack group discussions. This includes examining search traffic over time to determine the long-tail potential of high performing content. Seek, sense (aka filter), and share.

Curation 111

Curation Examples Content Paid Search Agency 111

seo.co

JANUARY 15, 2021

Punished Props has built a successful Youtube brand around video tutorials on how to make realistic-looking costumes, weapons, and armor. For example, you can create a kind of YouTube playlist of some of the most influential videos in your industry, or you can embed your most popular videos in one collective post. What not to do.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

KoMarketing Associates

JULY 18, 2019

The questions that you ask during the research stage is where you validate the channels that your audience is spending time on, and then you can move into the rethink phase.” Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. TheCoolestCool #MozCon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Convert

OCTOBER 25, 2022

The mindset needed to do your best optimization work How to (and not to) form hypotheses How to ensure your A/B test results are valid The priority of what and where to test Psychology-based persuasion techniques. According to recent data, nearly 5 billion videos are watched on YouTube every single day. Test a guest checkout.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

JULY 21, 2015

Experiment with these on a rolling basis -- most will offer a free trial so you can validate it. Types of Blog Posts to Write: How-to - Posts that teach readers how to do something; these typically perform very well in organic search if they align with long-tail search terms. At HubSpot, we use. well, we use HubSpot at HubSpot.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28