Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. Long-tail Keywords Are Phrases of More Than Three Words.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Video thumbnails appear in results (mostly from YouTube).

SERP 295

SERP Features Google Top of Funnel 295

Stevens & Tate

JANUARY 25, 2021

Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. For example, the Worldwide feature allows you to focus on a certain market geographically. 6. Use Long-Tail Phrases. You can also sort by Rising or Top to capture more YouTube traffic.

Trends 73

Trends SEO Google Long Tail Marketing 73

Huptech Web

AUGUST 11, 2023

By the end of this read, you’ll understand the importance of SEO keywords and possess the tools to boost your website’s traffic and conversions like a seasoned pro. The solution is to identify your target market and develop buyer personas. Every business person, entrepreneur, salesperson, marketer, etc.,

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, and Amazon.com.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. As a business owner, it is crucial to understand the relevance of local internet marketing in 2024 and its potential impact on your business.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

JANUARY 25, 2018

You know how that can help your business generate passive traffic, leads, and conversions. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. First of all, Google owns YouTube so it’s in their own interest to promote video content.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. This example is an interesting blog post on insightful SaaS marketing strategy.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

KoMarketing Associates

OCTOBER 20, 2015

Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space. How Can We Best Utilize Mobile Advertising in the B2B Space?

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. First, it’s important to explain why you should root your video marketing strategy in SEO best practices. “If video marketing trends. Open the YouTube video. Let’s talk. Source: brid.tv

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Single Grain

JANUARY 26, 2024

SEO is getting tougher, and it’s forcing marketers to find even more clever ways to build relevancy and presence in an online space flooded with AI-generated content. To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords.

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. How big is the programmatic advertising market? How much does it cost?

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. CoSchedule Headline Analyzer. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube.

SEO 85

SEO Top of Funnel SERP Content 85

seo.co

MARCH 8, 2021

But to appreciate the full impact of reaching position zero, consider the following: Position zero drives traffic. The amount of web traffic you gain simply by being the top search result cannot be overstated. Position zero snippets steal traffic from other top search results. Plain and simple. Google knows this.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

B2B Marketing Insights - WE

JUNE 8, 2022

Marketers will tell you that creating high-quality content takes a lot of work and getting page views and shares is difficult. Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Directive Agency

APRIL 11, 2018

Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. Subscribe on YouTube! B2B Marketing Research Tool #1: SEMrush. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

QuanticMind

DECEMBER 5, 2019

For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. Here, we outline seven marketing challenges in the travel industry today and how they will impact the future of businesses in the space. Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Valasys

FEBRUARY 20, 2023

Its income and expansion will be dependent on the whims of a target market that may or may not be aware that it even exists. It can therefore help drive traffic from high-quality prospects by concentrating on lead generation. Market segmentation and targeted lead generation are similar in many ways. Why are leads crucial, then?

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

A Better Jones

AUGUST 13, 2019

If you’ve got a keyword that you really want to use, but are worried about its high difficulty score, increase its search potential by combining another word or two and creating a long-tail keyword. The more detailed your long-tail keyword, the better chance you have of ranking it with. Where should they be placed?

SEO 53

SEO Long Tail Marketing Content Keywords 53

Contently

DECEMBER 5, 2016

After all, scaling your content marketing program is on a lot of people’s minds right now. I got a ton of questions about scaling a content marketing program in 2017, so this week, we’re sticking to just one topic. Far too often, I hear brands say their goal is to “build a content marketing hub.”

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Outbrain

FEBRUARY 21, 2022

It’s worth it though, because a combination of both paid and organic promotion will get you the best results while keeping your marketing spend under control. Use the Google keyword planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords. Co-Marketing Campaigns.

Paid Content 52

Paid Content Promotion Marketing Websites Ad Frequency 52

NuSpark Consulting

MAY 3, 2012

Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. The Good: Adds more functionality to keyword and traffic research.

Adwords 100

Adwords Features Google Lead Scoring 100

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. And don’t worry—when done right, virtual event prep can be done quickly, with a relatively small budget and a small team of inbound marketers executing it.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. That's why Google ads keyword planner is an important tool for marketers. But what do the experts have to say?

Keywords 98

Keywords Paid Search Agency Google Ads 98

Directive Agency

AUGUST 8, 2017

The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. You just need to change your B2B marketing strategy. Search engine marketing is more than just organic traffic. Organic traffic relies heavily on keyword formulas.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out. Google, Facebook, Youtube, Bing, LinkedIn). Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. There are many advantages to this content marketing strategy. Optimize for long-tail keywords + More linking opportunities = Better SEO.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60