Allocadia

APRIL 16, 2019

How much are you spending on trade shows? Allocadia’s Marketing Performance Management benchmarking research uncovered that 83% of the best-performing companies, those expecting bigger budgets and revenue growth, “often or always” align marketing performance goals to their company’s objectives. What did we get for this spend?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads!

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

The Lead Agency

OCTOBER 4, 2017

According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Golden Spiral

FEBRUARY 26, 2019

In just about 120 minutes, the movie shows you Apple’s humble beginnings. The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. They demand time, planning, and articulate execution.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. That means you need to research, test and test again. Is your company launching a new B2B product? In this post, we’ll break down the eight steps in how to launch a B2B product. So what happened?

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” But first… A Brief Rant. Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Heinz Marketing

MAY 11, 2020

I give people an inside look at when we produce this radio show, but I get a little kind of rough script. This week’s episode is entitled “ Marketing’s Leadership Moment: Pivots and more with Kevin Marasco ” Kevin is the CEO of Zenefits. Kevin walks me through the many changes and pivots they have made in recent months.

Top of Funnel 86

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 86

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients. Start with a Plan.

Ideal Customer Profiles 276

Ideal Customer Profiles Trade Show Ad Frequency CMO 276

Single Grain

JULY 14, 2020

Step 2: The sales team will analyze whether the visitor is actually a good fit based on enrichment from a tool like Clearbit , which shows how big the company is and how many employees it has. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Marketing Insider Group

DECEMBER 8, 2020

The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script.

Lead Ranking 357

Lead Ranking Lead Generation Paid Content Lead Scoring 357

Optinmonster

AUGUST 27, 2023

The stats show that content strategy is one of the areas marketers struggle with most: 63% of businesses haven’t got a documented content strategy 64% of marketers need help on building a better content strategy 60% of marketers find it difficult to produce content consistently So here are some tips on creating the perfect content strategy.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

ClearVoice

JULY 29, 2019

Yes, writing content for consumers and businesses is different; however, enriching your content with rich data from surveys and market research not only helps your content stand out, but it also improves the credibility of your content marketing. Surveys add credibility to content marketing.

Google 88

Google Enterprise Management Work Management Marketing Management 88

Vidyard

SEPTEMBER 23, 2021

Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 Get Set Up on the Tech Stack 1.3 FAQ Videos 2. Training Your Remote Sales Team 2.1 Practice Pitching 2.2 Customer Stories 2.3 Troubleshooting 3. Coaching Your Remote Sales Team 3.1 Check-Ins 3.2 Instant Replays 3.3 Course Correction 4. Communication with Your Remote Sales Team 4.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65