Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

ClearVoice

JULY 6, 2021

YouTube video stats. More than 70% of viewers say YouTube makes them aware of new brands. YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. YouTube boasts more than 2 billion monthly logged-in users. YouTube ). LinkedIn ).

Stats 98

Stats Video Marketing Planning Emarketing 98

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. No matter the vertical you are marketing in, chances are, you have a list of customer email addresses. When building a new audience in Audience Manager, select “YouTube users”.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Sprout Social

JUNE 30, 2021

LinkedIn Stories. Even the business networking platform LinkedIn also has their own version of stories available at the top of their apps. Although Stories content tends to be more candid, make sure that the content you share on LinkedIn stories remains professional. YouTube Stories. Pinterest Stories. Repurpose content.

Social Media 137

Social Media Media Curation Twitter 137

Crimson Marketing

OCTOBER 29, 2015

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.” The rise of “digital prophets”: . ” 13. ” 14. ” 15.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Pam Didner

JANUARY 17, 2022

Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. Understand what content is used by sales the most: Then, review the current content list (especially with the most engagement) by products, by industry verticals, by personas, by purchase funnel, etc.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 152

Marketing Agencies 1 Relevance SEO Paid Search Agency 152

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 140

Marketing Agencies 1 Relevance SEO Paid Search Agency 140

Unbounce

AUGUST 26, 2021

YouTube is the most common hosting platform, accounting for a far greater percentage of videos than Wistia or Vimeo. The vertical lines represent the range of the remaining pages, excluding extreme outliers. Video Doesn’t Improve Performance—No Matter Your Conversion Goal. Essentially, this shows us how most pages are performing.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Biznology

APRIL 26, 2016

YouTube : /chrisabraham 3.5k The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Linkedin follow influencer.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Outbrain

AUGUST 14, 2021

LinkedIn has been innovative with a hybrid mobile and native advertising approach. Vertical Mobile Advertising. The world has gone vertical, and it’s more important than ever for advertising to adapt to this trend. The vertical 9:6 ratio is here to stay, already filling 75% of the screen and 100% when tapped to full.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

Blogger 80

Blogger Work Management Burn Rate PR 80

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Convince & Convert

MAY 10, 2016

With 18 years of experience at Cox Communications, Martin heads a team that oversees the evolution, placement, and evaluation of social that appeals to several different verticals. How finding content for each vertical leads to streams that double traffic. Cox Communications on Facebook , Instagram , Twitter , YouTube , LinkedIn.

Skype 94

Skype Verticals Youtube Impressions 94

Digilant

APRIL 1, 2021

Since the early 2000s, YouTube has been an outlet for valuable information plus amusement and leisure. Youtube can attract users during all decision-making stages, from awareness to purchase. Here are the top tips to keep in mind when deciding which platform is best for your brand. Facebook & Instagram.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Atomic Reach

MARCH 7, 2019

I think LinkedIn is one company that has aced their content marketing game. And this is going to rise further, driven by the popularity of video-sharing platforms like YouTube, Twitch, TikTok, and now even Instagram. Vertical videos are one segment that will skyrocket in usage as more platforms support this format now.

Verticals 100

Verticals Consulting User-Generated Content Custom Publishing 100

BOP Design

FEBRUARY 20, 2019

We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. The Rise of LinkedIn. LinkedIn has been around for over 15 years now, but in recent years has become a social media B2B marketing powerhouse. LinkedIn Images: Desktop.

Social Media 50

Social Media Media B2B Linkedin 50

Marketing Insider Group

JUNE 9, 2015

Vertical Viewing On Mobile Is A Thing Now. Also, vertical video ads, like on Snapchat, are completed 9X more than their horizontal counterparts. Additionally, YouTube and online video users watch 16B minutes of live-gaming UGC per month, up 33% from last year. They won’t spend that time with ads. Visual Content Is King.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

Oktopost

MARCH 31, 2021

Facebook, YouTube, and even LinkedIn have well-developed live-streaming features. YouTube offers brands the largest potential organic reach. Instagram doesn’t have as much organic reach compared to YouTube. Over 100 million people a month are watching YouTube and YouTube live streams in the US alone.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. There are many consumer, prosumer and B2B brands that have succeeded on YouTube alone. Chat with Michael on Twitter @ MichaelLitt or LinkedIn to learn more. Absolutely!

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Zoominfo

AUGUST 26, 2021

Shift that priority to your business developers when your immediate plans involve some of the following: You’re expanding into new industries or targeting new verticals (e.g., They’ll need to be able to sell through social media (particularly through LinkedIn) as well as via sales calls. YouTube, Instagram).

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

NuSpark Consulting

DECEMBER 9, 2012

Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . LinkedIn Example: How has technology improved the performance of your sales staff? Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Valasys

JULY 31, 2020

They have a team of reporters, editors, designers, and marketers to deliver insights and programs that spark innovation, fuel growth, and shape the agendas eloquently in every vertical they cover. About NewsCred. NewsCred is a leading enterprise content marketing company in the world.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

NuSpark Consulting

MARCH 3, 2016

Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? After you explore specific verticals that target your industry, check out the Google Display Network. Third Party Email Lists.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Vidyard

JUNE 15, 2020

It’s just as effective via: LinkedIn Direct Message Twitter DMs Direct mail using video cards If you use a virtual selling tool like the Vidyard Chrome extension , it’s easy to record and send a video right within the LinkedIn direct message composer. Sign Up Free 2. Don’t keep those videos secret.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Martech Advisor

JANUARY 8, 2020

While IGTV is yet to gain traction, Instagram started supporting landscape videos (in addition to vertical) for a better experience for both viewers and content creators. Instagram may witness competition from the likes of TikTok, YouTube, Snapchat, etc. Tell us on Twitter, LinkedIn, or Facebook ; we’re always listening!

Advertising Channels 104

Advertising Channels Social Marketing Planning Paid Search Agency 104

SocialPilot

MARCH 4, 2024

While browsing on a laptop or PC, the screen is horizontal (wide), while mobile screens are vertical (tall). LinkedIn Image Sizes LinkedIn is known as the largest professional network. Take the aid of various LinkedIn scheduling tools to skyrocket your networking. Think about it. 800 x 418 pixels for 1.91:1

Social Media 105

Social Media Media Ideal Customer Profiles Paid Search Agency 105

Single Grain

JUNE 12, 2023

While various channels contribute to acquiring customers, one platform that stands out is YouTube. Whether you run a B2B or B2C business, understanding how YouTube can drive revenue and expand your customer base is crucial. While some claim its reach is declining, it continues to generate exceptional results for many businesses.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Valasys

JUNE 5, 2020

Try thinking beyond deploying the sales teams beyond geographies and verticals. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us for any guidance to strengthen your sales enablement framework and to optimize your marketing and advertising endeavors to generate more qualified leads.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Marketing Management 52

Marketing Insider Group

NOVEMBER 30, 2010

And after 13 quarters, the growth curve of the amazing triumvirate of the iPod, iPhone and iPad is still nearly vertical and continues to far outpace any new product introduction ever. And YouTube content growth is actually accelerating to 35 hours of new content added every minute. Japan, Indonesia, China and Brazil.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Valasys

APRIL 27, 2020

Conducting live sessions on LinkedIn and Instagram to engage with the viewers and answer any questions that they might have on their minds is an excellent way to engage with the prospects, as well as, the customers. The content strategies for social media need to be really simple and straightforward at the time of coronavirus.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

ClearVoice

SEPTEMBER 10, 2021

What are vertical search results on Google? Vertical search results are a deep dive — a vertical plunge into a single topic. A vertical search engine, like Google News or Google Books, offers only niche (or vertical) search results. . This is a vertical search result. What is a Google vertical search result?

Verticals 52

Verticals Google Amazon Youtube 52

Single Grain

JANUARY 29, 2024

User-generated content (UGC) is fast becoming a cornerstone for successful marketing strategies, particularly on platforms like LinkedIn. So much so that the social network has managed to blend the authenticity of content from its users with the organization and management of LinkedIn AI to develop “Collaborative Articles.”

Linkedin 52

Linkedin Traffic Work Management First-Mover Advantage 52

Hinge Marketing

OCTOBER 16, 2013

Unlike other verticals within professional services, those in the technology services marketplace have long been accustomed to being early adopters. For most target audiences, LinkedIn will be the most effective channel. YouTube tends to be the best channel for video. This is understandable to a degree.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48