SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why YouTube Ads? You’re not just looking to catch someone’s eye.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come. Think email newsletters, LinkedIn posts, or data reports.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

JULY 11, 2023

Here we give seven strategies to guide your online advertising. As you utilize the following strategies, recognize that it’s not about what you think is best for everyone else. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Sprout Social

OCTOBER 19, 2020

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. What are YouTube hashtags? Why use YouTube hashtags? Hashtags help YouTube understand what your video is about.

Youtube 133

Youtube Video Marketing Keywords SEO 133

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?) Impressions?

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Connect with her on LinkedIn.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Contently

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. ” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Here are several ways to make your social strategy put in an Oscar-winning performance. Here are several ways to make your social strategy put in an Oscar-winning performance. Don’t stop there.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Why pay attention to the creator economy? A note on size.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. You can connect with him via LinkedIn and Twitter.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn. So why wait?

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? .

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7. YouTube has more than 2.5 Benefits of Video Marketing 6.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. LinkedIn is for creating groups, and posting content related to business.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Martech

APRIL 10, 2024

How do you learn the optimal strategies? LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In February 2019, LinkedIn Live was launched to individual users. And I'm not the only one. Virtual Events.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Confessions of a B2B Marketer

APRIL 24, 2024

Sophie Wade on LinkedIn Check out Sophie Wade's YouTube channel Transforming Work with Sophie Wade Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Guest submissions here: fame.so/cbe-guest

Intent 52

Intent Youtube Leads Lead 52

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! So, if you want to make a splash with your product launch or corporate announcement, keep reading to learn about some top video marketing strategies that will help you achieve your goals. Similarly, Facebook might require a different aspect ratio than LinkedIn.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach. Hashtag Wisely.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

ClearVoice

MARCH 17, 2023

The fallout may be in your distribution strategy. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before. What is a content distribution strategy? First, what is a content distribution strategy?

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Follow our 7-step guide to creating a successful social media video marketing strategy. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121