Pam Didner

MARCH 17, 2021

From a sales perspective, that’s fantastic. However, it creates challenges for marketing, especially content creation and management. There are many elements to unpack in that statement: consistency, customization, relevance, conversion, and cost management. What strategy and key tactics to accomplish our business goals?

Template 97

Template Top of Funnel Planning Enterprise Management 97

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Adobe Experience Cloud Blog

OCTOBER 5, 2017

While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Plot Your Follow-Up Tactics. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. No matter the size of a company or management commitment, we can always start with a baby step.

Planning 90

Planning Work Management Product Content 90

Content Standard

OCTOBER 8, 2019

And with retargeting added to the mix—one of the most powerful LinkedIn ad targeting tactics —brands can better reach people who’ve engaged with their content or ads but have not yet converted, as well as those who are already in the sales process. Getting Started With LinkedIn Targeting.

Linkedin 50

Linkedin Tactics Paid Search Agency Ads 50

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. SALES AND MARKETING ALIGNMENT. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Download these templates. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. No, this isn't an infomercial.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

OCTOBER 15, 2019

While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier. Ideally, your CRM should serve as the core hub to all of your sales activities, and integrations serve as the supporting cast making your central software even more powerful. Email Integrations.

CRM 68

CRM Process Work Management Marketing Management 68

Pam Didner

FEBRUARY 22, 2022

A common problem many of my clients face is how to clearly and effectively communicate with sales, and I can understand why – supporting sales is tricky and delicate. Here are 6 easy steps you can follow to boost good communications with sales reps. Do we need more vetting before we pass leads to sales?

Work Management 65

Work Management Marketing Management Paid Search Agency B2B Sales 65

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Business Proposal Templates In need of some inspiration before you begin writing?

Template 69

Template CMS Development Examples Marketing Proposals 69

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Reputation Management. As marketers, we know the MarTech space is crowded.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. Outline Your B2B Buyer Persona Template. Populate Your Buyer Persona Template. Match Buyer Personas to Your Sales Funnel. Gather the Data. Increasing ROI?

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Hubspot

JUNE 11, 2019

Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. We’ve seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. We’ve created a basic fill-in-the-blank template to help you get started on a killer go-to-market strategy. What is sales AI?

Planning 76

Planning Template Marketing Plans Top of Funnel 76

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Valasys

MARCH 27, 2023

Some of the most well-known sales teams are adopting a new, more involved sales process. Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Pam Didner

NOVEMBER 5, 2020

But much of the content created by marketing could also be used on the sales side as is or with intentional customization. To support sales in sales enablement, content comes in the context of internal sales training, internal sales materials for tactics, and external marketing materials to share with prospects and customers.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

6sense

FEBRUARY 15, 2022

Connect with Don on LinkedIn , Twitter and Salesforce Trailblazer. I’m sticking to my position, and here’s why: Within the revenue team, we have continual conversations about aligning Marketing and Sales. BDRs receive the handoffs of leads from Marketing, and they are the first Sales touch at the top of the funnel.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 62

Pam Didner

SEPTEMBER 8, 2021

The best way to know the soft skills you need to develop is to get feedback from your team, peers, and managers. Once you have your marketing plan, you need to hire the right talent, set up processes, and source tools and tech. Use that as a base to craft your marketing plan (here is my two-pager template ). Personality.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. Talk to colleagues or managers who have presented to them. In general, there are 3 scenarios you’ll likely present to senior managers: . Be sure to categorize your thoughts into the way that senior management can understand.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Social Media Marketing Foundations (LinkedIn Learning). This social media training course covers every corner of social strategy—from choosing channels to managing communities.

Social Media 117

Social Media Training Course Resources 117

Sprout Social

MAY 18, 2023

Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach. Take a cue from Paramount+ by creating your own post templates.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Marketing Insider Group

JUNE 16, 2015

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Or if you would add anything to your own content marketing manager job description.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? For example, LinkedIn is a platform for professionals, employees, and companies. Managing your Instagram account along with other platforms is not an easy task. Automatic and manual modes for scheduling provide flexibility in managing your social presence.

Tools 230

Tools Social Media Social Networks Work Management 230

SnapApp

MAY 7, 2019

One of the most important functions of marketing is to get leads to your sales team—but not just any leads. To get the most out of your salespeople’s time, those leads need to be qualified and ready to enter the sales process. So it’s up to marketers to make sure that their tactics are bringing in the right leads.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Scoop.it

JUNE 15, 2021

Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across. Share it Everywhere. The Inference.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Outgrow

JANUARY 11, 2021

Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead. managed to generate 40,000 leads through an interactive quiz on ‘whiskey’. 3) Pre-built templates and layouts for a range of categories and industries.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

MAY 4, 2020

Sales is people-oriented. It's a personal process — particularly when it comes to networking. Still, though the process might be tougher to navigate, networking remotely shouldn't be all that imposing. It provides a jumping-off point and can support almost all other remote networking tactics you can employ.

Peer-to-peer 80

Peer-to-peer Social Media Profiling Linkedin 80

SmartBug Media

APRIL 6, 2023

When you have an in-depth knowledge of your target audience(s), it helps to inform messaging, channel selection, product development, content strategy, sales approach, and more. No matter which approach you ultimately take to creating your business’s buyer personas, creating a buyer persona template can help keep you true to your mission.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. Sell, sell, sell.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Hubspot

JUNE 29, 2018

What Is a Sales Cycle? Sales Cycle” refers to the specific actions salespeople follow to close a new customer. Sales cycles are often confused with sales methodologies. A sales methodology, such as the “ inbound methodology ,” refers to the framework for implementing the sales cycle. Stages of a Sales Cycle.

Sales Cycle 86

Sales Cycle Sales Qualified Leads Buyer Personas High Quality Lead 86