KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. However, LinkedIn remains the top platform among B2B marketers, with 85% citing it as their most-used social media channel.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Terminus

APRIL 9, 2024

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn’s Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin.

Ideal Customer Profiles 29

Ideal Customer Profiles Marketing Analytics Tools Webinar Metrics Linkedin 29

Valasys

SEPTEMBER 21, 2020

This is where video marketing statistics come into play, and this is what we’re going to be focusing on today. With that said, there are many statistics to back up this popular form of marketing. So, today, here are seven popular video marketing statistics that you can refer to in 2020. You should be able to do so much better.

Statistics 78

Statistics Video Marketing Planning Work Management 78

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. With that, there are also a TON of statistics out there. Employee Advocacy Stats for Human Resources.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? Employer Branding Statistics. Employer Branding Statistics. LinkedIn ). LinkedIn ). LinkedIn ). LinkedIn ). Social Media Stats Related to Employer Brand. CareerArc ). 86% of U.S.

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . This episode of What’s Your Edge? Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Do you have a key statistic that will bring clarity?

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Exo B2B

MAY 25, 2021

And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. The importance of LinkedIn in B2B marketing. Some telling statistics. LinkedIn has 722 million users worldwide 2.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

NuSpark Consulting

MAY 7, 2016

Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. Content Isn’t Everything.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? But that doesn’t mean you have to become a statistical genius, you just need to understand how these concepts apply to your focus: randomized controlled experiments for digital assets. Let’s start by defining statistical significance. Do I even need to hit 95?

Statistics 52

Statistics A/B testing Sample Stats 52

Marketing Insider Group

OCTOBER 27, 2021

Your clientele gets all the benefits of human interaction and personalization, but your organization suffers an unnecessary drain on resources. Make your clients feel special by calling them by their names in emails or LinkedIn InMail. The Future is Now – 37 Fascinating Chatbot Statistics, Small Biz Genius (November 20, 2020).

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

KoMarketing Associates

SEPTEMBER 1, 2020

Ascend2 recently published the “Building Relationships for Lead Conversion” report, and statistics suggested that the top challenge for marketers looking to build relationships for lead conversion is lead generation itself (50%). According to the report, there are many marketing benefits associated with utilizing social media in general.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. KO Marketing ) 80% of marketers intend to increase their ABM budget. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. The recent CDC report indicates this statistic has nearly doubled. The outcome of such staggering statistics is the pandemic has caused many Americans to go without treatment.

Business 252

Business Thought Leadership Statistics Budget Programs 252

BenchmarkONE

OCTOBER 3, 2019

Staying ahead of the game is necessary if you want to keep up – and one of the best ways to ensure that your team is focusing their time and resources in the right places. Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. What works one day may not work the next, and vice versa.

Statistics 53

Statistics B2B Marketing Planning B2B 53

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

KoMarketing Associates

JULY 2, 2020

That might sound like a lot, but flip that statistic over: 28% of B2B marketers aren’t advertising on social media. There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Webbiquity

SEPTEMBER 28, 2022

Detailed personalization is possible only when you can collect as much data as possible from your available resources. Email Personalization Statistics. Connect with her on LinkedIn. Yes, “customers” and “purchasers” are the same people. The Importance of Email Personalization in Marketing.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Biznology

JANUARY 26, 2022

According to a 2019 LinkedIn Workforce Learning Report, 94% of employees would stay at a company longer if they received training—and that was pre-Covid. According to the Bureau of Labor Statistics , women returned to work at a faster rate than men gaining 961,000 new jobs in 2021 (twice that of men). Looks like it’s not.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 65

Social Media Template Work Management Marketing Management 65

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

B2B Digital Marketer

AUGUST 31, 2023

What You’ll Learn in This Podcast: The importance of analyzing email statistics for optimizing conversion rates. How to identify winning email campaigns through statistical analysis. Regularly analyze email statistics to identify successful campaigns and optimize conversion rates.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Planning 52

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. LinkedIn). Email is the most effective digital channel.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Webbiquity

MARCH 31, 2022

Predictive analysis is a form of artificial intelligence that uses statistics and data mining techniques to forecast the likelihood of future outcomes. Reduced costs : Investing in predictive analysis can help you save a lot of time, money, and resources. You can connect with him via LinkedIn and Twitter.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. Creative Space is Essential: Allocate time and resources for creative thinking beyond the constraints of current technology and processes.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Convert

AUGUST 19, 2022

What’s the one resource you recommend to aspiring testers & optimizers? The best resource in this line of work will always be other experimenters. Connect/follow them on LinkedIn, listen to them on podcasts, watch their video conferences, even chat with them at weekly video meetings (like this one ).

Work Management 59

Work Management Marketing Management Statistics Paid Search Agency 59