Webbiquity

OCTOBER 10, 2017

However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience.

Mobile Marketing 241

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 241

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. The secret is out.

Research 118

Research Co-Registration Brand Identity Branding 118

sagefrog

DECEMBER 13, 2023

Using LinkedIn to Reach Target Audiences Once you have a clear picture of your target audience, you will likely find that LinkedIn is an effective way to generate leads. Relative to other social networks, LinkedIn users tend to be older, more educated, and wealthier.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

Trade Show 40

Trade Show Social Media Practices Media 40

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Good: Written note to a cold prospect The message below could be sent via email, LinkedIn, or any other digital channel. I was intrigued and listened right away.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. So start with research and friendly outreach rather than jumping straight to the big ask. The key is to make it creative.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Martech

DECEMBER 5, 2023

Word for word from my LinkedIn bio ** A version of this copy is on my website. I suspect this company used its AI-based platform to scour LinkedIn for names, email addresses and company information and then plugged all that information into its automation platform to create an email from a template.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 113

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Launch Marketing

JUNE 22, 2022

Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. Some ideas for strong posts include: Industry news or recent trends Compelling thought leadership articles Details regarding upcoming events, conferences or trade shows Interesting market research results.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

Anyword

DECEMBER 5, 2022

Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. Do your research and find out who will be attending the conference and what kind of projects they may be looking for. Try Guest Posting.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Webbiquity

MAY 5, 2020

OB: Walking trade shows where the exhibitors were our target market. This is where you apply all the research you have done on that company and gain the attention of their sales and marketing leadership. You can connect with Orrin Broberg on LinkedIn and Twitter. We still do this. The Lessons.

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. Another mistake people make is thinking that social selling is usually associated with LinkedIn. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Brandpoint

MARCH 25, 2023

Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn. Most sales professionals are active on LinkedIn and Twitter. It sounds simple to have your sales team share the content you produce with their followers.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Webbiquity

NOVEMBER 27, 2018

LinkedIn is viewed as the leading platform for business professionals, but it’s harder to build a large network there: many users are (understandably) hesitant to accept connection requests from complete strangers there. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Marketing Insider Group

JANUARY 21, 2020

If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations. If you spent $2,500 on LinkedIn ads which generated a healthy amount of leads and revenue, then consider upping that budget in 2020. Be sure to include this in your 2020 budget.

Budget Programs 292

Budget Programs Paid Search Agency Content Marketing Planning 292

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

markempa

NOVEMBER 17, 2014

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Automation Lead Scoring 120

KoMarketing Associates

APRIL 27, 2017

As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

The Marketing Blender

DECEMBER 16, 2019

Buyers continue to do more of their research online, so your marketing must take on more of the work of traditional prospecting and consultative selling. Did you realize that 70% of B2B buyers already watch videos online as part of their research before purchasing? Trade Shows. Advertising. Digital Marketing.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

OCTOBER 1, 2022

You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). If you’re trying to reach professionals for a software service, you’ll want to focus on direct outreach, trade shows, and LinkedIn. Getting pushback because “no one has heard of you”?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Heinz Marketing

JANUARY 14, 2021

In recent research with Drift, we discovered that video conferencing and pre-recorded videos were being used more since the start of 2020 to reach, sell to, and serve buyers. To highlight our recent research with Drift, as an example, 65% of respondents feel their productivity has increased since transitioning to remote/digital channels.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. Mobile, mobile everywhere.

Trade Show 163

Trade Show Product Planning Intent Data 163

The Marketing Blender

DECEMBER 16, 2019

Buyers continue to do more of their research online, so your marketing must take on more of the work of traditional prospecting and consultative selling. Did you realize that 70% of B2B buyers already watch videos online as part of their research before purchasing? Trade Shows. Advertising. Digital Marketing.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

ViewPoint

MAY 9, 2013

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. LinkedIn revamps contacts tool to boost relationship management. Via ClickZ. Via ComputerWorld. Lead Generation Poses Biggest Challenge for B2Bs.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market's best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. Another mistake people make is thinking that social selling is usually associated with LinkedIn. That is not true.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Lake One

MARCH 24, 2020

First, it provides a central place for potential buyers to go to as they research products. Inbound marketing at its core is about creating content that answers your potential buyer’s questions early in their research process. Join groups on LinkedIn, set up feeds or lists on Twitter or search on Facebook. Leverage tools.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Excelsior Research

MAY 24, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Share on linkedin. STAFFING AND RECRUITMENT. QUALITATIVE DATA PROCESSING.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Martech Advisor

APRIL 3, 2020

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! However, LinkedIn, Facebook, Twitter, and even Snap now offer much more comprehensive and precise toolkits.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

DealSignal

FEBRUARY 18, 2024

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. But when you automate rudimentary tasks or duties you loathe (like research), you can spend more of your time on things that actually move the needle.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52