Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Above all, B2B content marketing — like consumer content — must be relevant and tied closely to the buyer’s journey in order to be effective. What is B2B content marketing?

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Vision Edge Marketing

MARCH 16, 2021

In this instance, the Marketing team produced all the content assets – from blogs, to videos, to white papers, to emails, to LinkedIn articles, even LI invites, and so on. Who from your team is connected on LinkedIn with these people? Let’s use one customer as an example to illustrate the concept.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

The Point

JULY 30, 2020

Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). Link keywords within blog content to relevant pages on your main Website. Most will link from search or social media.). Market subscriptions aggressively , and not just on the home page. Include links to gated content.

Demand 221

Demand Lead Ranking Lead Scoring Marketing Budget 221

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense. The difference?

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Marketing Insider Group

MARCH 29, 2021

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Having a content platform on which you can store all your topic ideas and research notes makes it easier for your writing teams to find relevant resources to cite in their content.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. In fact, high-quality content and relevant outbound and inbound links are the two most important signals used by Google to rank your website for search. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Binary Demand

MARCH 26, 2024

XYZ company, a helpdesk solution provider, can utilize this data to: Target David with relevant ads or sponsored content showcasing their product’s capabilities for handling high volumes. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. For example.,

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Exo B2B

NOVEMBER 4, 2019

Just a short blog inspired by Lynda St-Arneault’s LinkedIn status on marketing content strategies. Relevant and well-targeted content is based on four pillars developed by ExoB2B. The post Content Marketing: Success rests above all on relevance appeared first on ExoB2B. Personalized content that generates engagement. •

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

Launch Marketing

OCTOBER 31, 2018

This week we’ll be discussing LinkedIn – a popular social network for professionals to showcase their work history and network with colleagues and peers – and how individuals who work in a B2B setting can leverage LinkedIn to network via LinkedIn Groups. Why Use LinkedIn Groups? Engaging in LinkedIn Groups.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Launch Marketing

OCTOBER 20, 2021

But, most importantly, create content that is relevant and worthwhile to the audiences that are trying to be reached. Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. LinkedIn is a great networking tool for building your business or your career.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

KoMarketing Associates

JUNE 4, 2019

Below is a list of other social media platforms, their target audience, and main goals: LinkedIn – Business-focused users – Generating leads. Unlike Google search ads, having an eye-catching, relevant image or video is essential in order to find success on Facebook. How Much Money Should Be Invested on Facebook?

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are LinkedIn Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Martech

NOVEMBER 19, 2021

Social media is relevant, and not just LinkedIn, but Facebook, too. They might even download a relevant white paper and share an email for you to reach them for a follow-up. Good morning, Marketers, the B2B playbook is expanding.

Work Management 96

Work Management Marketing Management B2B Paper 96

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Ramdas advised following groups, individuals and companies so information about them fills your LinkedIn stream.

Lead Generation 120

Lead Generation Linkedin Generation Lead Ranking 120

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Role of Content in Alleviating ABM Pain Points The success of your ABM campaign banks on the quality and relevance of your marketing content. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Onalytica B2B

SEPTEMBER 12, 2017

Using this mixed approach will allow you to find influencers that hold a highly relevant audience as well as those that match closely with your brand in terms of tone of voice, values and representation. High relevance is important because these individuals are likely to have more expertise in their topic.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

The Point

JULY 17, 2017

IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies).

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

FunnelEnvy

MARCH 18, 2024

Then, you can personalize the experience by providing relevant content and resources at every touchpoint. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Valasys

JULY 26, 2021

To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. This can eventually result in effective and relevant content that promotes customer engagement. How can lead generation happen? Image Source: ventureharbour.com.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Email Marketing Will email marketing still be relevant in 2023? Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. The answer is a resounding “yes.”

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

JUNE 15, 2021

Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

The Point

APRIL 20, 2009

This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. Tags: B2B Marketing Demand Generation Direct Marketing Agencies Lead Nurturing White Paper Syndication direct marketing lead generation b2b demand generation dm news. On the contrary: after almost 20 years [.].

Direct Marketing 100

Direct Marketing Marketing Agencies 1 Demand Generation Agencies Relevance 100

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Stevens & Tate

OCTOBER 5, 2021

Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. For example, if you work for a small manufacturing company, there are great social media opportunities on LinkedIn. How many new followers, subscribers, and LinkedIn connections?

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

SmartBug Media

MAY 8, 2023

Instead, you’ll want to build a content calendar focused on specific keywords that are relevant to your target audiences. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Brandpoint

MARCH 25, 2023

They can bolster your brand’s credibility by including a link to the asset with a thoughtful note that connects the relevance of the piece to their goals, problem or situation. If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Vidyard

NOVEMBER 16, 2021

Comments on the News “Business travel came to a halt last year, but we were able to help Corporate Traveler quickly adjust their sales tactics through engaging, relevant video,” said Tyler Lessard, Chief Video Strategist and VP of Marketing, Vidyard. in gains for every $1 Salesforce makes by 2026.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80