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Consent and transparency need to be top data privacy concerns for marketers

illumin

User consent and personal privacy are paramount to ethical data collection. Even when asked for permissions, users are left blind to the full scope of their personal information’s storage and use. Transparency with customers Customers aren’t always aware of the extent of personal information they give you.

Privacy 111
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6 Trends in Email Marketing to Watch

Litmus

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. AI for personalization. Privacy-proofing. Poll hosted on Litmus’ LinkedIn. AI for personalization. Personalized emails deliver six times higher transaction rates than emails without personalization.

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Do you know how to target in a post-cookie era?

illumin

No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. Even more than they value privacy, customers demand and have come to expect security. Major companies are already on board the identity graph train.

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HubSpot’s June releases: The manager’s guide

Martech

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. I also recommend following HubSpot Academy Senior Inbound Sales professor Kyle Jepson on Linkedin or Twitter. iOS 15 really messed with open rates.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

They own this data exclusively and can use it to create more personalized ads, content, and experiences catering to an individual’s interests. Brands are calibrating their personalization strategies,” says Elodie Huston, Senior Content Marketing Strategist at Attentive. “By How Topics API works (Source: Google ).

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Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

Follow Lauren on LinkedIn and Twitter. I’ve made a lot of great friends over the years, and thanks to the various email conferences that occur on a recurring basis (a few of my in-person faves are Litmus Live, M3AAWG, the CSA Summit, and the Email Evolution Conference), we get to see and learn from each other often! Lauren Meyer.

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Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier

Litmus

Follow Veronica on LinkedIn and Twitter. So it felt like a natural fit to join Dyspatch and help teams with their email production; everything from creating beautiful emails that are responsive, dynamic, and personalized, to making it way easier for teams to collaborate on the process. Litmus Live , THE conference for email marketers!