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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. Find him on Twitter and LinkedIn.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. Please share your insights in the comments below, on Twitter , or on LinkedIn.

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Do you know how to target in a post-cookie era?

illumin

The future of targeting relies on consent-gathered information and privacy-protected profiles. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

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6 Trends in Email Marketing to Watch

Litmus

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Poll hosted on Litmus’ LinkedIn. Newsletters.

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HubSpot’s June releases: The manager’s guide

Martech

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. I also recommend following HubSpot Academy Senior Inbound Sales professor Kyle Jepson on Linkedin or Twitter. iOS 15 really messed with open rates.

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Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future

Litmus

Follow April on LinkedIn and Twitter. Yes, email has challenges with changes like Apple’s Mail Privacy Protection and “Hide My Email”, but the tailwinds are behind email with what’s happening in advertising with the deprecation of third-party cookies and app tracking. April Mullen. See the full Litmus Live agenda.).