Marketing Craftmanship

JUNE 11, 2015

White Paper…check. LinkedIn and Twitter Accounts…check / check. Trade Show…check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), Client Newsletter…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Brandpoint

MARCH 25, 2023

If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

The Marketing Blender

DECEMBER 16, 2019

Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. How to optimize your LinkedIn profile for B2B success. You can learn how to map and optimize your B2B sales cycle here. 2020 B2B Marketing Trend #4: Content Marketing Drives Lead Generation.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

KoMarketing Associates

APRIL 27, 2017

Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Priority access to new content, white papers, or industry reports. LinkedIn Account Targeting. Match target companies to specific company pages within LinkedIn. Send sponsored messages to selected users.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

The Marketing Blender

DECEMBER 16, 2019

Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. How to optimize your LinkedIn profile for B2B success. B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Content is king. Advertising. Digital Marketing. Recent Posts.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Typically, you set up sequences of email messages with conditional branching. ” But the magic of automation is what happens next. Segmenting your list.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. How much are they listened to? The Paradox of ABM.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Note: I wrote a white paper on this very topic.). B2B marketers are focused on the short term, to their detriment.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. Online advertising: u se paid advertising on platforms such as Google Ads and LinkedIn Ads to target specific B2B prospects and generate qualified leads. Website optimization: improve the usability and relevance of your website for B2B visitors.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. While the paper survey isn’t quite dead, most surveys today are conducted online. White Papers.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Bluetext

MAY 5, 2023

Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc. As part of the external brand launch, our team designed a jaw-dropping trade show booth experience that brought the spirit of the BigBear.ai brand to life with a 3D video wall.

Activities 26

Activities Tactics Brand Identity Branding 26

Hinge Marketing

MARCH 28, 2014

Types of content like blogs, email marketing campaigns that promote your content, and premium type pieces like white papers and ebooks were in the top 5 – which are good candidates if you’re trying to figure out just a few techniques to adopt because they address prospective clients at different stages of the decision making process.

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Think back on that experience.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Exo B2B

JUNE 5, 2018

To do this, the most commonly used content vehicles are: White papers. In a recent study published by Social Media Examiner , we discovered that in 2018, LinkedIn isn’t the preferred social platform to disseminate content in B2B. LinkedIn is a close second at 79%, unexpectedly followed by Twitter at 70%.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. It also, on the surface, makes the most sense.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

markempa

JUNE 19, 2006

Contrarily, my research shows that for the complex sale, it is far more effective to support proven sales people with good lead generation than hiring additional sales people. I interviewed Barry Trailer, Partner of CSO Insights about their White Paper, "Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Metadata

SEPTEMBER 1, 2022

Webinars, live streams, giveaways, trade shows, and virtual events — these are all events that offer you amazing outreach opportunities. During this phase, customers browse your case studies and white papers looking for specific benefits. CPL is crucial because it shows you what you’re paying for each lead.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Optinmonster

SEPTEMBER 30, 2022

It usually works well if you want to invite a prospect to an event, expo, or trade show. So include white papers, case studies, and customer testimonials that show exactly how you helped the people who referred you. “I If you liked this article, follow us on social media: Facebook , Twitter , and LinkedIn.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

LeanData

JUNE 1, 2015

As recently posted on LinkedIn By Adam New-Waterson. Previously scheduled vacation plus a trade show kept me out of the office for several weeks. I was going to a trade show on my fourth day and I needed to be able to speak with other executives eloquently and with authority. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

As recently posted on LinkedIn By Adam New-Waterson. Previously scheduled vacation plus a trade show kept me out of the office for several weeks. I was going to a trade show on my fourth day and I needed to be able to speak with other executives eloquently and with authority. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

As recently posted on LinkedIn By Adam New-Waterson. Previously scheduled vacation plus a trade show kept me out of the office for several weeks. I was going to a trade show on my fourth day and I needed to be able to speak with other executives eloquently and with authority. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

As recently posted on LinkedIn By Adam New-Waterson. Previously scheduled vacation plus a trade show kept me out of the office for several weeks. I was going to a trade show on my fourth day and I needed to be able to speak with other executives eloquently and with authority. Here’s what I’ve done and learned.

CMO 40

CMO Trade Show Budget Programs Work Management 40

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JULY 10, 2006

The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Directive Agency

JUNE 13, 2018

One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. You can also upload targeted lists into LinkedIn and go after these accounts. You can do that on LinkedIn. We got you.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120