Linkedin, Newsletter, Social Media and Web 2.0

How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect.

Social Media

Social Media Media Burn Rate Web 2.0

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Newsletters. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. chrisbrogan.com. May 19, 2008. Write to be Read.

Ideal Customer Profiles

Ideal Customer Profiles Profiling Linkedin Network Marketing

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media

Social Media Social Marketing Media Planning

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning

Planning Work Management Marketing Management Effectiveness

Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

OCTOBER 11, 2008

Ning, LinkedIn, Facebook) and the. of a social network that you think should be on the list, email me, Jane Hart. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). application of Web 2.0

Social Networks

Social Networks Ning Web 2.0 Education

2014 Cheat Sheet: New Methods For Finding B2B Customers [Infographic]

LEADership

DECEMBER 5, 2013

E-newsletters. Miscellaneous Web 2.0 Web videos. Online methods, the traditional TV route and social media are effective for respectively 17%, 10% and 5% of companies. However, LinkedIn is the top social media platform for producing B2B leads. The most effective methods are: 1.

Telemarketing

Telemarketing Web 2.0 Lead Scoring Lead Ranking

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You get the point.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

The Bamboo Project Blog

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 As long as we persist in seeing Web 2.0 through the lens of Web 1.0,

Web 2.0

Web 2.0 Ning Wiki Blogger

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. (See

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.

Optimization

Optimization Web 2.0 Planning Buying Cycle

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Business Blogging

Business Blogging Optimization Web 2.0 Business

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? Sign up for our monthly newsletter!” “For

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do you want them to sign up for your newsletter? army’s “Be All You Can Be” campaign?

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Google Analytics is not specifically set up to measure social media activity but you can modify it by adding a free plugin like Social Media Metrics.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License.

Training

Training Planning Marketing Budget Creation Work Management

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Scoring

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Management

Sales Management Pricing Price Marketing Websites

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community. While social media marketing may be cheap, it is not free.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Planning

Planning B2B Marketing Emarketing B2B

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Achinta offers his industrial clients marketing for engineers by an engineer. {

Curation

Curation RSS Web 2.0 Content Marketing

How Social Media Drives Better Email Results

Social Media with Email Marketing – is it the Super Combo?

Trending Sources

Social Media and B2B Marketing Do Pair Well

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Have Digital Marketing and Social Media Killed the Industrial.

Marketing By Objectives « The Effective Marketer

Directory of Social Networks for Learning Professionals

2014 Cheat Sheet: New Methods For Finding B2B Customers [Infographic]

Business Value of Social Networking

Choosing an Email Marketing Software « The Effective Marketer

The Bamboo Project Blog

Focus on Content in B2B Marketing

The Role of B2B Marketing is Shifting from Lead Generation to.

The Twofold Benefit of Optimizing Marketing Content

A Blogging Style to Call Your Own

How Relevant Marketing Content Helps B2B Branding

101 Tips from 50 Small Business Bloggers

Optimizing Your WordPress Business Blog

The Distribution Trap – How Innovations Become Commodities

Generating More “Educated Leads” on a Small Budget

Are You Creating Irresistible Offers with Your Email Marketing?

Deconstructing the Four Stages of the Industrial Buy Cycle

Variety of Content is the Key in the Early Stages of the.

How to Make Your Business Blog Be All It Can Be

Creating Relevant B2B Marketing Content: Walk the Talk

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial and B2B Customer Engagement Simplified

because you can't beat free marketing training

The 6 essential rules of a website redesign – Ignore them at your.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

High-Performance Email Marketing for Attracting and Engaging.

Successful Industrial Websites Require Part DiY and Part.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Using Content to Move Prospects Forward in the Sales Cycle

7 Strategies for Using Content to Market Industrial Products

Marketing Leads: Quality Vs. Quantity

The Disconnect Between B2B Content Marketing and Customer Engagement

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Creation Made Easy

Content Auditing and Mapping it to the Industrial Buy Cycle

5 Rules of Website Redesign for Engaging Engineers and Industrial.

B2B Lead Generation Using a Business Blog

7 “Rs” for B2B Marketing Content Planning

Is Content Curation an Easy Way for Content Marketers to Do More.

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