KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). If you write down your content marketing goals and plans to achieve them, you are more likely to do so – in fact, 5x more likely. And I have had the privilege of working with some of them.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. When will I see the best return on investment (ROI) on my marketing spending? Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. New customers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Marketing Insider Group

JULY 13, 2015

If you write down your content marketing goals and plans to achieve them, you are more likely to do so – in fact, 5x more likely. As said by our own content marketing expert, Michael Brenner , “Content marketing ROI starts with a strong business case.” Without this, your program will struggle to prove its value and ROI.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Valasys

MAY 6, 2021

Virtual marketing in some forms is also absolutely free for advertisers and provides a high Return On Investment (ROI). People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Social Media Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

illumin

OCTOBER 20, 2023

Lastly, contextual targeting improves return on investment (ROI) for advertisers. This leads to higher ROI compared to generic or irrelevant placements. This approach allows for better ad placements, higher engagement rates, and ultimately, improved return on investment (ROI) for businesses. Follow @illuminHQ

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Marketing Insider Group

SEPTEMBER 5, 2013

And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Once you’ve established your goal and start measuring your business outcomes, ROI is not that hard to track and communicate. The best media plan is an integrated one.

Content Marketing 100

Content Marketing Planning Content Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Many college kids do not use Twitter or LinkedIn.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Outbound Engine

SEPTEMBER 16, 2019

Lynda.com, now part of LinkedIn Learning, has courses on everything from learning songwriting to becoming a software tester. Check your Facebook business page, and maybe Instagram or Twitter if those are part of your social media plan. Search hashtags on Instagram and Twitter to see what relevant accounts may come up.

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

NuSpark Consulting

NOVEMBER 16, 2011

Bet if you ask top management the same question, you’ll get answers like ROI, Sales, and Profit metrics. 25% Pay-per-click, and, 18% social media. Utilizing Salesforce, marketing automation, and dashboards to measure cost-per-opportunities and ROI. Of course! . What makes the biggest impact on your lead generation goals?

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

Media Plans 95

Media Plans Budget Programs Planning Tools 95

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. A social media plan helps us at CoSchedule get 31.5

Best Practices 161

Best Practices Social Media Work Management Planning 161

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Convince & Convert

DECEMBER 29, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. Create a Social Media Plan for Sharing Content.

Social Media 100

Social Media Work Management Planning Custom Publishing 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Adobe Experience Cloud Blog

AUGUST 9, 2012

One of the first projects that your governance board will work on is determining high-level strategic social media goals, timelines, and marketing ROI measurements. Your company may have just begun to develop your Facebook and Twitter presence, while other companies may be leveraging more advanced techniques.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Then Linkedin. Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Maybe your blog. Sound familiar?

Social Media 115

Social Media Media Paid Search Agency PR 115

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The pattern holds for YouTube and Linkedin, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Conference 116

Conference Organization Paid Search Agency PR 116

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Convince & Convert

JULY 20, 2010

Package for Consumption Observe what types of content social media users are interacting with and where. prepare TV review content about HDTVs for twitter and blog comment distribution). Joining the LinkedIn group now. I'm also planning on attending the content strategy meet-ups regularly, my first one was this month's.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Twitter is for people you want to know. (I Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Industrial Marketing Today

JULY 9, 2010

Or do we need to show a verifiable ROI? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It is the second question that seems to cause the most problems.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. It is an essential role in a marketing team that can increase conversions and return on investments (ROI). Trend Analysis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Industrial Marketing Today

SEPTEMBER 20, 2010

Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

APRIL 12, 2012

This post will break down the ways everyone can squeeze every last ounce of ROI out of in-person events. LinkedIn Events is a great resource to consult before attending events so you can do some recon work to see who will be attending events, and learn about their current positions, work history, and network connections.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 11, 2010

Your LInkedin page. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. Post it to your Facebook page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hubspot

JANUARY 30, 2014

With the ROI inbound has been proven to provide brands of all shapes and sizes over the last several years, it''s no wonder nonprofits may be interested in bringing the inbound philosophy to their organizations. Learn what you can about inbound marketing and develop a plan for your organization and present it. but only to an extent.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Tomorrow People

SEPTEMBER 27, 2022

When you reach out to them (whether it’s via LinkedIn, email or online forums), the key is to clearly communicate your intentions and highlight why they would want to participate in your research. Start advertising on social media and/or Google Ads using the key points you’ve just created. high ROI and high conversion rates).

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156