markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. The only measure that we have of the health of our email database is, did the email bounce: yes or no? But that’s like saying, I’ve got 10.

Linkedin 297

Linkedin Research Studies B2B 297

ClickZ

FEBRUARY 9, 2023

The implementation of regulatory and technological changes has resulted in a series of systemic shocks, fundamentally altering the approaches to target, measure, and attribute advertising. Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. Keep KPIs and measurement of social media simple.

Linkedin 107

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 107

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success! It’s become easier to track marketing efforts and measure success. But can numbers alone predict success?

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 179

Social Networks Business Work Management Social Media 179

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

EveryoneSocial

FEBRUARY 8, 2021

But to truly understand the business value and showcase to your team, managers, or executives the results — you have to actively measure important KPIs that prove the true value. So how do you choose which social media KPIs are right for you and what types of measurements your company should be tracking? Ambassador ).

Social Media 106

Social Media Media Top of Funnel Work Management 106

Buffer

NOVEMBER 24, 2020

And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. For this feature, we managed to work with the LinkedIn team as we built it.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

KoMarketing Associates

JUNE 2, 2016

This post tackles some of the many ways we measure social media across these types of performance benchmarks. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Track and measure your results. Guest post by Samantha Waites. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How to Measure the Success of Thought Leadership Content . How Content Marketing and Thought Leadership are Related .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

OCTOBER 17, 2023

How are content marketers measuring results and proving value? LinkedIn is, of course, the top social media platform for B2B marketers. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

AUGUST 29, 2023

LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K LinkedIn: Brie E Anderson (2.6K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K LinkedIn: Benjamin Mangold (7.7K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? 5 Things You Need To Be Successful With Twitter. 5 Things You Need To Be Successful With Twitter.

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Lake One

MAY 14, 2020

But are you measuring that content engagement? You can make that easier by measuring content engagement with these five engagement metrics : 1. A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Navigate the Channel

DECEMBER 7, 2023

Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. Upwards of 80% of leads come from LinkedIn, meaning that all other social platformed combined provide 20% of leads. Attribution helps you narrow your focus.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. They can be direct measures of success. One hundred eighty-seven million people use Twitter daily. LinkedIn is almost split 50-50 between male and female users.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Launch Marketing

SEPTEMBER 16, 2020

With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. How to track basic KPIs.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Adobe Experience Cloud Blog

JUNE 6, 2018

But knowing that content marketing is effective and measuring it are two very different things. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Choosing the right digital marketing metrics to measure is a four-step process: 1.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. TweetReach measures the actual impact and implications of social media discussions. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Jump to LinkedIn. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter. Like we mentioned before, Twitter is complicated and moves at a lightning pace. Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Measurable Goals: With social media advertising, you can set measurable goals and track your ad campaigns’ performance. Which social media platforms are suitable for manufacturers to engage their audiences?

Social Media 78

Social Media Media Brand Identity Branding 78