SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Engagio

MAY 31, 2023

We conducted a LinkedIn Live session titled “ May the WOW be with you: The Force of Stand-Out Marketing ”. (It First, let’s explore a program from Marketo called the Marketo Revenue Rockstar. Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

KoMarketing Associates

DECEMBER 12, 2017

With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. What can marketers do to trim the amount of time it takes for them to see an ROI from their ABM efforts? Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Metadata

FEBRUARY 24, 2021

ROI in as little as 90 days using Metadata. Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. return on ad spend.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Now let’s dig into a few platforms shall we? Act on your insights.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Adobe Experience Cloud Blog

JANUARY 29, 2014

You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing.

Linkedin 48

Linkedin Marketo Enterprise Management Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. At Marketo, we’ve just begun to test these. LinkedIn Advertisements. SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Social Data & Marketo Engage. Prove ROI and build more accurate attribution models.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Measure the ROI of Digital Advertising Beyond Revenue Impact. It reminds me a lot of the great content I’ve seen and haven’t seen.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. User-friendliness : Although Marketo is rated “best-in-class software” by many users, it isn’t necessarily the easiest tool to use.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? LinkedIn is where the pros go, so it’s long been the gold standard for B2B marketers. The latter helps you target audiences both on and off LinkedIn. Here are a few ideas. And with more than 2.3

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JANUARY 7, 2020

This usually involves a heavy amount of budget on LinkedIn Ads, since LinkedIn can run ads to specific accounts. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI. In addition to LinkedIn, we also use Demandbase for display advertising.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Additionally, LinkedIn Sales Navigator provides insights into organizational changes and potential opportunities for engagement.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. It was entered into The Hackies essay contest for the upcoming MarTech conference.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. This gives a more ROI-focused view of marketing performance. For the best quality leads, LinkedIn is the best place to be. Here are seven proven strategies for B2B LinkedIn lead generation.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Net-Results

SEPTEMBER 10, 2019

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. Even though it’s gotten pricey, Google Ads still has positive ROI for us (measure by a cost per lead and revenue per lead source).

Generation 40

Generation Marketing Automation Services Lead Marketing Qualified Leads 40

Smarte

MAY 23, 2022

Is it just me or does your LinkedIn also have a lot of “joining posts”? Your data platform, relying on LinkedIn or refreshing every 6 months to 3 years won’t work for you. Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. The Great Resignation.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

Is it just me or does your LinkedIn also have a lot of “joining posts”? Your data platform, relying on LinkedIn or refreshing every 6 months to 3 years won’t work for you. Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. The Great Resignation.

Validation 52

Validation Eloqua API Deliverability 52

Directive Agency

MARCH 16, 2022

And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. Or, so say some of the “experts” on LinkedIn. Marketo Programs. I would advise that the landing page be hosted on a Marketo landing page. And therein, lies a problem.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

Only B2B

JUNE 19, 2023

According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs. According to a report by Marketo, organizations that align their sales and marketing teams achieve an average of 32% annual revenue growth.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Contently

FEBRUARY 21, 2017

But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI. As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Directive Agency

FEBRUARY 4, 2022

Oftentimes, the Marketing Operations team owns the marketing tech stack and ensures that all marketing tools are being used properly and that we’re getting ROI from those tools. Those four are Hubspot, Marketo, Pardot and Eloqua. Six Bricks is the premier training platform for Marketo and Bizible. This is a bit of a lost art.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SalesIntel

MARCH 1, 2024

Integrations: Lusha offers integrations with various platforms, including LinkedIn and other sales tools. Integrating with popular CRMs like Salesforce, Marketo, HubSpot, Pardot, and Segment, Clearbit optimizes sales and marketing workflows. Is Lusha Compliant and Accepted by LinkedIn?

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Heidi Bullock, vice president of demand generation at Marketo. Event sponsors include Marketo, Oracle, Canon, SnapApp, LookbookHQ, Demand Spring, Uberflip and other leaders in digital marketing technology and strategy.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. ROI is Higher and Easier to Measure Showing ROI is something marketers have always struggled with in the past. B2B marketers using ABM saw an 87% increase in return on investment (ROI). What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Lake One

MARCH 1, 2019

2) 63% of teams without alignment report an inability to calculate marketing ROI (Source: Hubspot 2018 State of Inbound ). Source: LinkedIn ). Source: LinkedIn ). Source: LinkedIn ). Source: Marketo ). (Source: Marketing Sherpa ). 4) 78% measure alignment through revenue growth. Source: Wheelhouse Advisor ).

Statistics 49

Statistics Sales Qualified Leads Marketo Hubspot 49

Optinmonster

DECEMBER 14, 2021

AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads. Verified business emails also come with job titles, company, website, location, and LinkedIn URL. Capture contact information while you browse business websites and LinkedIn. Adobe Marketo Engage.

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. If you’re not getting ROI from digital media that has to stop!

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Top Rank Marketing

AUGUST 14, 2023

Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. And B2B Forum is covering a lot of topics from Email Marketing to Content, LinkedIn Ads, Social, and Sales to GenAI, GTM, ABM, SEO, ROI, GA4 and other acronyms galore.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Strategic-IC

NOVEMBER 10, 2020

Dave Karel, Head of B2B Marketing, LinkedIn Marketing Solutions. 80% of marketers measuring ROI say that ABM outperforms other marketing investments. 80% of marketers measuring ROI say that ABM outperforms other marketing investments. Matt Heinz, President, Heinz Marketing. Sirius Decisions. The B2B Lead. What Can ABM Achieve?

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62