markempa

JANUARY 13, 2014

Tweet How do you measure the return on investment of a LinkedIn InMail campaign? This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Multichannel Marketing: 6 challenges for planning complex campaigns.

Social Media 120

Social Media Linkedin ROI Campaigns 120

markempa

OCTOBER 12, 2009

So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline. Get details and Register for the Webinar https://www2.gotomeeting.com/register/142388386.

Webinar Metrics 120

Webinar Metrics Lead Management Sales Qualified Leads Marketing Qualified Leads 120

The Point

FEBRUARY 28, 2023

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Don’t let last-minute security protocols prevent you from getting a campaign in market. * Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Marketing Insider Group

NOVEMBER 10, 2020

I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Act-On

APRIL 26, 2024

Clark believes that since prospects’ interest in purchasing is highly skewed by macroeconomics, the traditional marketing model of engaging buyers based on their level of interest — as determined by behaviors like clicks, downloads, and webinar attendance — needs to shift.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Webbiquity

JUNE 7, 2018

Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Be specific rather than sharing vague content.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. Contact us to discuss your needs or visit us on LinkedIn, Instagram, Facebook, and Twitter.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Act-On

APRIL 26, 2024

Pull out your customer journey map and start to assign points to the different behaviors you can track for your leads. Time to set your threshold: how many points should a marketing lead accrue in your lead scoring model before they’re ready to hand over to sales? Set your MQL threshold This is it. The big moment.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Exo B2B

NOVEMBER 15, 2018

In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of marketing that has become the most important in North America. But the tools are not the same … We are now talking about videos, Live streaming and webinars.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Scoop.it

SEPTEMBER 7, 2022

In today’s guide, we are showing you some of the best content-driven lead generation ideas – showing you all the ways you can use content to close more deals. Consider hosting free webinars. Hosting your free webinars is one of the best lead generation ideas that are working nowadays. LinkedIn slides.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

sagefrog

NOVEMBER 14, 2023

Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution.

Intent Data 126

Intent Data Lead Gen Intent Lead Scoring 126

Zoominfo

JANUARY 15, 2021

Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. You can go even further in utilizing social media to get your lead magnet out there by paying to promote it. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

PureB2B

DECEMBER 3, 2021

So, the question remains – if you have to attend events – where could you shift your budget spend so you can get more ROI, without abandoning the idea of event marketing altogether? Utilizing Post-Event Webinars. In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

SalesGrape

NOVEMBER 19, 2023

Social media advertising also offers significant opportunities for lead generation within the pharmaceutical industry. Platforms like LinkedIn allow businesses to target healthcare professionals based on job titles or affiliations with specific organizations – ensuring that promotional messages reach the right audience.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Binary Demand

MARCH 26, 2024

For example, if you sell CRM software, someone visiting CRM comparison websites, searching for CRM reviews, or registering for CRM webinars is showing high purchase intent. Although these drawbacks are not insurmountable, businesses should be conscious of them and implement strategies to mitigate their impact in their marketing endeavors.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Only B2B

DECEMBER 27, 2017

According to Alex Rynne , studies also show that 80% of B2B leads come from LinkedIn. 2018 is going to be extremely important for marketers, thus all you need in your strategy is to increase personal networking! Host (more) webinars. Are you into Drip Marketing? You can’t skip video marketing on LinkedIn.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Tiecas

FEBRUARY 5, 2024

Generating Quality Leads : Generating high-quality leads is critical for driving business growth. Industrial marketing tactics such as content marketing, lead nurturing campaigns and targeted advertising help us attract leads that are more likely to convert into customers.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Outgrow

FEBRUARY 14, 2023

Social media is a great platform to host contests and giveaways and increase your follower count while boosting engagement and leads. Host Webinars Webinars are the best SaaS lead generation tool since they enable companies to establish a direct communication channel with potential customers.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

NOVEMBER 7, 2022

Content marketing leads are 62% cheaper than other types because of the way we attract them with valuable content vs ads or trickery or persuasion. Retain: Content marketing-generated customers are “better” because they stay longer and spend more. Source: Edelman LinkedIn study on thought leadership.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Unbounce

OCTOBER 18, 2021

In just three years since opening its doors, the small startup has grown to 11 employees, 20 instructors, 280 graduates (with that number growing as we speak), and thousands of community members who join in their webinar series and networking events—with a global expansion currently in the works. Patricia Fernández Carrelo, CMO, allWomen.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Leadspace

FEBRUARY 19, 2018

You should use it in addition to other things like building brand awareness on sites like LinkedIn or emailing prospects from your prospective data analytics. Related: Marketing Ops: How to Prepare for an Email Nurturing Campaign. Use webinars to supplement live events. You also want to create incentives that are worthwhile.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

DealSignal

FEBRUARY 18, 2024

According to a LinkedIn study , 25% of buyers change job roles every year, and 85% of salespeople have lost or delayed deals because a key stakeholder changed jobs. Register for our webinar,” “Download this free guide,” or “Listen to the podcast,” are much more enticing offers. These are big asks.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Contently

JUNE 29, 2017

LinkedIn is more expensive, but delivers content in an environment where folks are looking for work-related content. You can also distribute content via paid search (expensive, but worth it in some cases) and other partnership programs, like when we partner with Hubspot to create and co-promote a joint webinar. Sensing a theme?).

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales. Downloads and Events (webinars). This gap just highlights the problem.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Optinmonster

DECEMBER 22, 2022

Finally, you can qualify and score leads based on their email behavior and direct your sales and marketing efforts appropriately. This prevents time wasted on misdirected marketing. Now let’s look at some specific email lead generation strategies you can use today! Top Email Marketing Lead Generation Techniques.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

MKT1

JULY 13, 2023

So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. I thought this project was a great example of where “content marketing” and marketing in general is going.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Optinmonster

MAY 11, 2023

You can also practice social selling and build the personal relationships that eventually lead to sales. The most effective social media platform for your business will depend on your market. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best.

Paid Content 77

Paid Content Promotion Marketing Websites Webinar Metrics 77

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Point

JUNE 27, 2012

When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100