Contently

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. Email, Slack, Teams, and project management software are great for this.) Customer marketing if the asset is a case study.

Top of Funnel 201

Top of Funnel Enterprise Management Paid Social Agency Work Management 201

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Type: Course.

Social Media 138

Social Media Training Course Resources 138

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Brandpoint

JUNE 24, 2021

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. CMI: Content Marketing Institute.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid Search. Social Ads. Paid Content Discovery.

Paid Content 107

Paid Content Paid Search Agency Advertising Channels Effectiveness 107

ClickZ

MARCH 9, 2023

Figuring out how much influence these channels have, especially when it comes to impressions, is quite a challenge for marketers. It gets even trickier because data privacy changes and the rise of new social channels make it confusing to measure impressions.

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content.

Paid Content 108

Paid Content Social Media Paid Social Agency Media 108

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. Click here to read about free social media analytics tools.

Enterprise Management 98

Enterprise Management Social Media Price Pricing 98

Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top Reasons Why You Need a B2B SaaS Marketing Agency Vivek Goel January 1, 2025 Share : Table of Contents Introduction In todays hyper-competitive and rapidly evolving business environment, the B2B SaaS (Software as a Service) industry stands at the forefront of innovation.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Paid Social Agency 52

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Sprout Social

SEPTEMBER 19, 2019

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on social media.

Social Media 99

Social Media Social Marketing Media Paid Search Agency 99

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Hootsuite is an undeniably powerful tool with many advanced features.

Enterprise Management 100

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 100

Convert

SEPTEMBER 14, 2020

Without the right tools and strategy for measuring traffic attributions can be tricky. Like testing and experimentation , UTM codes let you track the success of your marketing efforts. If you are serious about using tracking and measuring for growth, consider mastering and incorporating UTM parameters into your marketing program.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Content Standard

JANUARY 28, 2019

Social is changing, and the stakes for getting your online strategy right are rapidly rising. Thanks to paid media’s advantageous targeting abilities and wide reach, more marketers are investing in their social media strategy than ever before. The latest CMO Survey found that social media now accounts for 13.8%

Paid Search Agency 105

Paid Search Agency Ads Paid Social Agency Cost Per Click 105

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Sprout Social

JANUARY 18, 2017

What if we told you there’s a free way to prove the value of the links you share on social? We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out.

ROI 99

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 99

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Social Media 108

Social Media Work Management Marketing Management Campaigns 108

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Top 8 Digital Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. With almost 4.5 I’d bet not many.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Mastering Your B2B Marketing Budget: A Strategic Guide to Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays competitive B2B landscape, marketing plays a pivotal role in driving business growth. What is a B2B Marketing Budget? Why Is a B2B Marketing Budget Important?

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52

MKT1

JANUARY 5, 2023

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Total Addressable Market (TAM) on LinkedIn.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? Book My Free Google Ads Marketing Consultation . TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Steps to Measure Social Media ROI.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Align your social media activities with your overall marketing strategy.

Social Media 62

Social Media ROI Paid Search Agency Multi-Touch Attribution 62

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. Use Visuals. Pinterest pins.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Orange Owl Blog

FEBRUARY 7, 2025

Social Media Marketing The Most Comprehensive Guide to B2B Social Media Marketing Success in 2025 Vivek Goel February 8, 2025 Share : Table of Contents Social media marketing has evolved from a peripheral activity to a core component of B2B content marketing strategies. Ever heard about Dark Social ?

Paid Content 52

Paid Content Social Media Social Marketing B2B Marketing 52

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. But according to Liam, those metrics mean jack to everyone at your company who matters. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54