article thumbnail

How to Calculate Your SEO Share of Voice

SmartBug Media

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Interviewing actual prospects, customers, partners, and sales reps to validate your research. Source Data from 1/24/2020: [link].

SEO 96
article thumbnail

The Importance of Earning High Quality Backlinks

Stevens & Tate

One such tactic is through link building. Link building refers to getting other websites to link to your content. This means that the more high-quality backlinks you earn, the higher your page is probably going to appear on their SERP. If they end up referencing your content, they will link back to it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

You can check this by looking at the SERPs for the keywords you’re targeting. For instance, the.edu extension is only valid for educational institutes and research organizations. High-quality content and link building (more on this later) are the two most important ranking signals for Google. Choose A Domain.

article thumbnail

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Once you’ve found a viable primary keyword target, validate and decide how you will write about it by digging into searcher intent. Then, validate the category by looking at the content currently ranking for the keyword. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Update Old Content.

SEO 87
article thumbnail

15 Ways to Get Free Backlinks in 2023

seo.co

Google doesn’t want publishers engaging in link schemes , one of which involves using low quality backlinks to manipulate rankings in search engine results pages (SERPs). Make sure those you partner with understand that you only want them to link to your site in their content when they have genuinely valid reasons for doing so.

article thumbnail

Top 200 Google Ranking Factors: 2022 Complete List

seo.co

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. Validating findings.

article thumbnail

5 Ways to Use Social Media For SEO

accelerate agency

Any business with an online presence knows how important it is to rank high in the Google search engine results pages (SERPs). Influencing generic searches & SERPs. Building a quality following. Leveraging groups for link building. Influencing Generic Searches & SERPs. Digital networking.