| |  Leads + Youtube |
| Page 1 of 9 | Previous | Next | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. The move comes less than a week after the Sales Lead Management Association announced the launch of SLMA Radio. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. File another one under, ‘We’re all media companies now.’ Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. The move comes less than a week after the Sales Lead Management Association announced the launch of SLMA Radio. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. File another one under, ‘We’re all media companies now.’ Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. | | | | | |
| INDUSTRIAL MARKETING TODAY MARCH 11, 2013 Social Media Usage by Engineers and Industrial Professionals Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2011 YouTube for B2B Marketing – Really? More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel. . We see the value of video, but why YouTube specifically? Studies also show that people who have seen a video are more likely to convert to a lead. So, why a YouTube channel if you have videos on your website? People look for videos on YouTube (10 to 1 over any other channel) and they will more likely find videos on your topic when looking on YouTube than randomly searching. Here is one example of a great B2B YouTube Channel. | HUBSPOT MARCH 2, 2012  SEO for YouTube: How to Search Optimize Video for B2B Marketing Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Title & Description. Popularity/Views. | INDUSTRIAL MARKETING TODAY AUGUST 16, 2011 Small Manufacturers Use Social Media Effectively Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. Building end-to-end relationships leads to a more predictable stream of repeat business. On YouTube, I found a video from CARR Machine & Tool Company that takes a refreshingly different approach to differentiate the company by putting the focus squarely on the customer. He believes “Social media will be leading the way in ways that small and larger corporations reach out to a new customer base.” | | | | | | | |
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DIGITAL B2B MARKETING | TUESDAY, MAY 1, 2012 10 Ways to Kickstart Your Inbound Marketing Program
Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. Demand Generation Media Social Media digg Facebook Focus inbound marketing reddit Slideshare social advertising stumbleupon twitter YoutubeInbound marketing represents a major investment for B2B marketers. MORE >> -
FOLLOW THE LEAD | THURSDAY, OCTOBER 7, 2010 Deploying online video to reel in lead generation
Tags: Sales & Marketing BrightCove Facebook Online Video & the Media Industry Quarterly Research Report TubeMogul Twitter YouTube MORE >> -
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 5, 2012  How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. In the spirit of good lead nurturing , it became all about the prospect once he or she was engaged, and not the sales team’s quotas. Skotidas – B2B social media lead generation agency used by IntraLinks. All it needed was the right strategy. Industry. MORE >> -
HUBSPOT | FRIDAY, DECEMBER 2, 2011 YouTube Gets Way More Social With Facebook, Google+ Integration
If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. While sleek new designs for the site as a whole, your YouTube homepage , and individual video channels are the main focus of YouTube's changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business' fortes. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. While a YouTube user (i.e. Connect with HubSpot MORE >> -
HUBSPOT | SUNDAY, OCTOBER 14, 2012  Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. With all these Google algorithm changes, it’s only natural that Google’s subsidiary, YouTube, would go through some changes too. Here's the deal: YouTube’s video discovery features previously rewarded videos that attracted clicks , rather than the amount of time a user stayed watching. This seems like a logical, natural direction for YouTube to move toward. which leads to keeping your marketing team accountable instead of making marketing decisions on a whim. MORE >>
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