YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
Video Marketing How-To: YouTube vs. Your Website
AUGUST 11, 2016
This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. A companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. The biggest benefit of BabyCenter isn’t leads or sales, but the data it generates.
Video Content: Facebook VS. YouTube in the Ring
JULY 1, 2015
Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. The larger question for you, will be whether or not the people watching your content there will turn into qualified leads for you. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in.
4 tips to improve your YouTube channel
FEBRUARY 13, 2017
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Qualify leads. Work diligently to craft your YouTube channel. Like this post?
Revenge of the YouTubers: The Growing Power of Social Influence Marketing
MAY 8, 2015
I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. and YouTube, today’s top gamers command a loyal following of predominantly Millennials and Gen Zers that can (and often does) reach into the millions.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point. That’s not because email is going away any time soon.
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
It's All About Revenue
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! Let us know where you’ve been successfully converting leads with a comment below.
What the New YouTube Comments Mean for Marketers
NOVEMBER 14, 2013
If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. YouTube has announced some changes to the commenting system that would focus on the relevance of comments rather than their recency.
Wistia or Youtube?
APRIL 14, 2015
What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. You can also customize your video to reflect your brand and add calls-to-action (CTAs) to the end to generate leads. Overall, Wistia’s biggest asset is its lead capturing ability. Wistia or Youtube?
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
For 2015, brand awareness, sales and lead generation were listed as this year’s most important content marketing goals for manufacturers. Lead Generation/Sales: Facility, product or process videos. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Next, think about how you are going to present your brand on YouTube. Meta Tags.
The Future of Chatbots in Marketing [YouTube Live Event]
SEPTEMBER 14, 2016
You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live. As Vice President of Marketing at HubSpot, Meghan leads the content, product marketing, and customer marketing teams. So, what does this mean for your job? ET // 11 a.m.
Is Anyone Leading Lead Management?
JUNE 15, 2016
Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company. Telemarketing Outbound (qualification and lead generation). Digital Agencies.
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
NOVEMBER 1, 2016
In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Consumer behaviors soon shifted with a massive rise in video content consumption, and we now see more than 20 billion videos devoured every day across YouTube, Facebook and SnapChat alone. department required. support.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
5:34): Michael Idinopulos, writing in the PeopleLinx blog , makes a compelling case for the idea that content as a lead generation tool is highly overrated. The post This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter appeared first on Content Marketing Institute. We wrap up the show with a #ThisOldMarketing example: Merck Manuals. Sponsor (40:08).
How to Optimize Your Business YouTube Channel
MAY 9, 2016
YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. A memorable brand can lead to more video marketing exposure, engagement and transactions. Video Marketing
All Online Digital Roads Lead to Google Plus
FEBRUARY 18, 2014
In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups. As the saying goes, “all roads lead to Rome.” Rejoice!
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Streaming video + YouTube + Blog + Slideshare. I uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. The content chalupa.
Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
OCTOBER 14, 2012
YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. With all these Google algorithm changes, it’s only natural that Google’s subsidiary, YouTube, would go through some changes too. This seems like a logical, natural direction for YouTube to move toward. As a marketer, think about how agile your marketing really is. Pinbook.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Role of content — Content is the catalyst that leads to awareness on the web. Awareness may then lead to engagement and engagement may lead to trust, and even loyalty over time. Role of content — Content is the catalyst that leads to awareness on the web.
Twitter leads Fortune 500 social media surge
grow - Practical Marketing Solutions
JULY 11, 2013
77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The percent of corporations with Facebook pages varies by industry with Retail (96%), and Telecomm (88%) leading the way. 69% of the F500 have YouTube accounts, a 7% increase from last year. YouTube is as popular with the F500 as Facebook. Corporate Blogs surging.
YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
MAY 19, 2013
YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? YouTube is releasing a new feature it calls a “channel gadget” that will bring some of that functionality to your video viewing experience. Read more about YouTube''s ''shoppable'' videos at Mashable.
How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
So, what is referral traffic and how can you use it to generate more leads ? This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer. Lead GenerationWhat Is Referral Traffic? Why Is Referral Traffic Important? Guess what?
Is there a “content pattern” that builds a brand?
grow - Practical Marketing Solutions
OCTOBER 27, 2014
Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?
9 Types of Interactive Content for Innovative Lead Gen
SEPTEMBER 27, 2016
Need more leads? Need better leads? Which is just one of the reasons why it’s so excellent for generating conversions – and leads. To give you some inspiration for how to use interactive content in your lead generation campaigns, we’ve rounded up a bunch of examples of interactive content that’s specifically designed to get leads. Or YouTube videos. Videos.
The greatest content marketing case study in history
grow - Practical Marketing Solutions
JANUARY 23, 2017
The goal of great marketing is to create an emotional connection between you and your customer that leads to trust and loyalty over time. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. I even asked GE for help but they could not locate the story either. Here we go. Hello.
Differences Between Demand Generation and Lead Generation
JUNE 12, 2016
“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. As a subset of demand generation, lead generation comes next. Final Note.
Social Media Usage by Engineers and Industrial Professionals
Industrial Marketing Today
MARCH 11, 2013
Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Lead Capture and Lead Nurturing. Additionally, think about lead nurturing. Many I have used myself for clients.
How to effectively integrate video content onto your website
NOVEMBER 7, 2016
Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal. Start a vlog. Video + Blogging = Vlogging.
What to do with a New Lead
JANUARY 19, 2017
This is where marketers and sales professionals, rely on lead generation techniques. Initially, you might just have an inquiry , but this important initial step can easily turn into a lead with the right plan in place. So how do you get that inquiry to turn into a lead? This emphasizes the need for you as a marketing or sales professional to set lead generation goals for your teams. Let’s say you have your goals set, and inquiries are coming in, but you realize that none of them are qualified leads. So, you’ve got a new lead. Don’t let the lead go cold.
The 7 Attributes of Highly Effective Lead Generation
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. All the while, you’re leading them with content to the point where they’re ready to talk to a sales person—sneaky! Not really. It can.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach? We hear a lot about customer engagement and outreach these days. After all, holding on to those existing customers is really your bread and butter.