Vidyard

APRIL 4, 2016

They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. Video gives you more accurate lead scores. Your nurturing campaigns will get better.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

JANUARY 21, 2013

First, it lets you do lead capture using high value video content. We’ve seen lead capture done endlessly for white papers or ebooks but as more expert content is developed on video, having this video content accessed via email submission is a natural evolution.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Vidyard

JUNE 4, 2013

This opens the door for software and cloud tools that make the modern marketer’s mission of generating a higher volume of highly educated leads possible. Both Oracle and Salesforce have now made the move – these companies can own the entire lead development process, from gathering to nurturing to closing.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

MARCH 24, 2015

Video should be considered an element of a wider content marketing strategy, a medium that can be used to convey a message in a way that for example, a white paper or a blog cannot. Is this video part of our lead generation strategy? What is the objective of the video and how does this feed into my content marketing strategy?

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Vidyard

JULY 7, 2016

Marketing is using a platform to engage customers, identify leads, hopefully nurture those leads, accelerate sales cycles, impact revenue, and impact opportunity value, etc. Leads will start flowing, the quality is going to be so much better, and the sales are just going to go through the roof. That’s just not the case, though.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

MAY 27, 2014

More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. Better click through rates, more qualified leads, increased funnel velocity, and more predictable forecasting. The results? Happy hunting! What’s the difference?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

JANUARY 26, 2017

I know I fell into that myself a couple of years ago, and now I’m desperately trying to claw my way out of mounds and masses of blog posts, videos, white papers, and case studies. We called it #AssessChat, we had an academic lead it, and we gave away tickets to our user conference.

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Vidyard

MARCH 1, 2016

To be an influential voice, you need to lead the conversation. Social networks have become a leading source for discovering breaking news, and when you consider how much time we spend engaging with social media, it should be easy to see the importance of staying on top of hot topics. Stay On Top of Hot Topics.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

NOVEMBER 18, 2016

Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?”

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

DECEMBER 12, 2013

A pop-out CTA, for example, can prompt a viewer to watch another video, download your white paper or – if you want to coach viewers further down the funnel – guide them to your website for conversion. FAQ videos: If you have a great FAQ video on your site, you can reuse it here to prompt a lead to close, (i.e.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

JANUARY 6, 2014

Use email gates to capture leads The majority of your videos have to be more than entertainment alone if they’re going to drive business. So, just as you use email gates on white papers, add gates to select videos to collect contact info. Most importantly, choose someone genuine your target audience will connect with.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. Your brand can use this type of CTA to lead viewers on a strategic content journey or path. . “Yes I want to start a demo right now!”

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

JULY 23, 2014

The total amount of your video content leads consume: How many videos do individual leads watch in a day? Which specific videos (or combos of videos) did converted leads watch? How am I optimizing my video for lead capture and sales enablement? Make a list of five quantifiable things you want your video to achieve.

Video Marketing 50

Video Marketing Planning Click Rate Top of Funnel 50

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. This data can be tracked using Google analytics by setting up goals.

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

SEPTEMBER 26, 2013

Also defined in the rules, Bill’s show was supposed to be primarily entertaining and producers wanted school curriculums follow the show’s lead on this. Ultimately, you want to drive more qualified leads based on your content and this could be your primary goal. Maybe you want to educate and entertain (edjutainment!)

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Vidyard

MARCH 17, 2016

The same way that ads became white noise, content is starting to be ignored because there is so much of it. The big problem with traditional content like blog posts and white papers is that the user can still just ignore them. It gives more leads, provides them more consistently, and it makes the sales cycle much easier.

Content 50

Content Ideal Customer Profiles Paper Sales Cycle 50

Vidyard

SEPTEMBER 5, 2014

You need to evaluate video’s impact on sales The entire point of releasing marketing videos is to drive more qualified leads through the funnel, but nobody seems to really know how to measure video’s direct impact or ROI. ” or “download our white paper”). your competitors content?

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Vidyard

DECEMBER 9, 2014

It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

JUNE 25, 2015

We all know B2B is the land of solemn white papers and earnest case studies, right? In fact, as YouTube, Vine and Vimeo rise in popularity, the time is ripe for B2B marketers to explore how video can boost their content game – from brand awareness to lead generation. A colorful infographic is about as wild as we get.

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

JANUARY 5, 2017

And Bianchini was quick to point out that account-based marketing isn’t for everyone: But switching to an account based model for marketing and lead generation doesn’t just require a change in how your team executes on marketing campaigns. Try new things like videos, try infographics, try white papers, see what works for you.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Vidyard

DECEMBER 11, 2014

The best-written stories will spell out experiences for you to follow; the best visual narratives lead you through these outcomes as if you’re part of the action. One of my favorite examples of using video to break down big ideas held in eBooks and white papers comes from L2.

Paid Search Agency 50

Paid Search Agency Activities Video Marketing Planning 50

Vidyard

OCTOBER 3, 2013

If we consider what types of materials are created today (infographics, white papers, blog posts, customer reviews, etc.), Users are looking for this valuable how-to information and LinkedIn’s YouTube channel is a great way to drive leads back to their website to explore the features and get the most of their experience.

Video Marketing 51

Video Marketing Youtube Content Paid Search Agency 51

Vidyard

MAY 13, 2014

MAPs not only enable us to build automated nurture campaigns and sophisticated lead scoring models, but they also help us understand the digital body language of our prospects and customers. As a marketer, I get all too excited when I think about the power of data when it comes to my rapidly expanding lead database. Well, believe it.

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

JUNE 7, 2021

Direct Mail or Virtual Gift While you might skip or replace this step for leads who aren’t a top priority, a direct mail or virtual gift touch can be very impactful for key accounts that you know fit your ideal customer profile. Call to action—Book a meeting or download a white paper? Friday or Sunday?

Outreach 74

Outreach Ideal Customer Profiles Marketing Prospects Work Management 74

Vidyard

JUNE 7, 2021

Direct Mail or Virtual Gift While you might skip or replace this step for leads who aren’t a top priority, a direct mail or virtual gift touch can be very impactful for key accounts that you know fit your ideal customer profile. Call to action—Book a meeting or download a white paper? Friday or Sunday?

Outreach 65

Outreach Ideal Customer Profiles Marketing Prospects Work Management 65