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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

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Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Here's my Lead Generation Tip for today. I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. Look at the other top experts in the Lead Generation section of LinkedIn. So I bookmarked the following links and turned on the bookmarks toolbar.

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17 Google Marketing Tools You Should Be Using

Hubspot

Keep in mind that as Google walks you through the setup of your listing, you'll automatically create a Google+ Page for your business as well, which leads us to our second Google marketing tool. This leads us to tool number five. Google+ Business Pages. Google AdWords Keyword Planner. DoubleClick Search by Google. Google Alerts.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Register now for SES New York 2011 , the Leading Search & Social Marketing Event, taking place March 21-25. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. Next time: how B2B organizations can develop blog writing strategies that span multiple audiences and satisfy different Internet marketing objectives.

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inbound marketing training for free

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! For more great stuff on viral marketing, David Meerman Scott’s blog ( www.webinknow ) is a great starting point.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. At the right price.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term?