Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. Frequently cited as one of the best hospitals in the world, the Mayo Clinic has also been recognized as the leading player in healthcare content marketing. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

Creativity 167

Creativity Examples Content Marketing Planning 167

SendX

MAY 30, 2019

Not even their marketing leads! 5,000%) more likely to lead to a purchase. And to crown it all, email converts more leads to buyers than any other marketing medium. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They started with 12 people on their mailing list.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Instasites (microsites designed for individualized experiences). Transforming field marketing into ABM specialists.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Marketing Insider Group

JUNE 19, 2014

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. When I first saw the microsite, I was blown away.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. Twitter caps us off at 140 characters, but what about Instagram? Twitter: Amazon. Always Lead With Value.

Social Media 98

Social Media Conversion Media Tips 98

Digital B2B Marketing

FEBRUARY 14, 2012

Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter.

Demand Generation 100

Demand Generation Demand Marketing Websites Generation 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Twitter is extremely powerful for reaching audiences and building relationships. One interesting tool in particular is Twitter #chat. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. It all started when a fan saw a cute photo in the National Zoo’s Twitter feed and challenged her local aquarium (Virginia Aquarium) to share an even cuter photo. Click To Tweet.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Pure lead generation. Website Content Strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Pure lead generation. Website Content Strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Kevin Indig

AUGUST 7, 2023

📖 Context: Consistency creates familiarity , which - paired with a good experience - leads to trust. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! People use many platforms at the same time: Google, Twitter, Threads, Email, etc.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Convince & Convert

AUGUST 15, 2013

Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second science lessons. the campaign is accepting submissions on Vine and Twitter between August 8 – 15.

Microsite 127

Microsite Social Media User-Generated Content Communities 127

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. . • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Lead Management. Lead Scoring. Marketing Platform Lead To Revenue Management. Lead Capture. Lead Scoring. Email Marketing. Drip Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." Much like Crew, the photography blog, 500px, leads with one featured article and a big, bold, high-definition photo to draw the reader in.

Design 101

Design Examples Best Practices Microsite 101

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Lead management/nurturing (66%). LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). What About Goals?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. You can also create popups to help increase lead conversion rates. Include a link to your landing page or blog that leads them to sign up and provide their email address. Make sure they’re easy to find and visually engaging.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

KoMarketing Associates

OCTOBER 16, 2012

Is there an opportunity to generate quality leads through directory inclusion? If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., lead generation, product marketing, or specific marketing segment)? Think Through the SEO Tactic as It Relates to Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Share your view in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Are you a social media forager?

Social Media 80

Social Media Social Marketing Media Planning 80

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. You might have heard somewhere that popups are dead, but did you know that you can effectively double your website's lead conversion rate by adding popups? You can also build a microsite with landing pages that capture lead data.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Ambal's Amusings

MAY 12, 2010

Blog Savvy B2B Marketing Twitter StephanieTilton. Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Stephanie Tilton. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Facebook is the fun social network. Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Facebook is the fun social network. Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Contently

MARCH 21, 2017

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. million unique digital engaged users, a 70 percent reach on Facebook, and a 249 percent increase in Budweiser’s Twitter following.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

SnapApp

SEPTEMBER 20, 2011

Entries double as signups for newsletters or leads for customer acquisition and marketing efforts. Grant additional entries to users who share the sweepstakes on their Facebook or Twitter networks. ve placed my sweepstakes in a prominent location on my website and on my blog, microsite, Facebook and Twitter for broadest reach.

Practices 48

Practices Microsite Best Practices Opt-in 48

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Webbiquity

OCTOBER 4, 2013

Referral traffic results from visitors clicking links on other websites that lead to your website—think of it as following a trail of digital breadcrumbs directly to your online hub. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Referral traffic results from visitors clicking links on other websites that lead to your website—think of it as following a trail of digital breadcrumbs directly to your online hub. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Sprout Social

JANUARY 22, 2020

And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015. By 2019’s iteration, that had increased a respectable 66% to 259K uses. million in 2019.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Microsites are advisable only if they don’t dilute the search authority of the main business website. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Microsites are advisable only if they don’t dilute the search authority of the main business website. And that you are interacting with your networks on those platforms.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. In addition, they support wait periods and can send leads and alerts to the sales system.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

NuSpark Consulting

JULY 17, 2010

Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Your time will be spent more efficiently as you will only be spending time with quality high-scored leads and not the tire kickers. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Building relationships with sales leads. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48