Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

KoMarketing Associates

DECEMBER 1, 2020

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place. Marketers Remain Focused on Lead Generation.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

SEPTEMBER 29, 2022

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. That being said, the majority of B2B marketers (46%) are now turning to social media as they look to enhance their nurture programs.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

The Lead Agency

MARCH 17, 2024

But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Other obstacles include lack of budget/resources (42%), targeting of leads (38%) and a lack of data on leads (29%).

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

SalesGrape

DECEMBER 3, 2023

Navigating the NHS Market: Telemarketing Tips for Healthcare Lead Success Understanding the NHS Market: A Primer for Healthcare Telemarketers The National Health Service (NHS) in the UK is a complex and highly regulated market, making it crucial for healthcare telemarketers to have a solid understanding of its intricacies.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. Ongoing Social Media Marketing Challenges. That being said, social does not lag far behind in terms of reach.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

The Point

OCTOBER 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. solely for the purpose of diverting marketing emails.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. Most respondents (30%) also said they would only rate the quality of their leads as “neutral.”.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

Optinmonster

OCTOBER 29, 2023

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

Statistics 93

Statistics Paid Content Stats Blogger 93

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. At first, it was a job-seeking platform.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ).

Lead Qualification 214

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 214

Zoominfo

OCTOBER 23, 2019

We’ve compiled more than 65 statistics about artificial intelligence. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Zoominfo

APRIL 8, 2018

more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. 60% of marketers say blog content creation is their top inbound marketing priority ( source ). Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%). Lead Gen Remains a Top Priority Among Marketers.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

KoMarketing Associates

DECEMBER 18, 2019

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. However, 39% of the best-in-class marketers said that they have been “very successful” at reaching their top goals.

Acquisitions 157

Acquisitions Planning Leads Lead 157

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not just that 44% of respondents said that their lead nurturing “needs improvement.” Think about that.

Lead Nurturing 178

Lead Nurturing Marketing Report Lead Scoring Lead Ranking 178

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Just 8% of marketers give their nurture program an “excellent” rating; just 33% graded their program as “average.”. are generated by marketers.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Zoominfo

AUGUST 27, 2018

From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business. Here are 36 statistics about dirty data that highlight the importance of database maintenance. 40% of leads contain bad data. Still not convinced? source ).

Statistics 189

Statistics Zoominfo Marketing Qualified Leads B2B Sales 189

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is a common belief that the more blogs you publish, the more leads you will get.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is a common belief that the more blogs you publish, the more leads you will get.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

SalesGrape

DECEMBER 3, 2023

Introduction to Strategic Lead Generation: Exploring the Power of Account-Based Marketing In today’s competitive business landscape, lead generation has become a crucial aspect of any successful marketing strategy. One approach that has gained significant traction in recent years is account-based marketing (ABM).

Account Based Marketing 52

Account Based Marketing Lead Generation Telemarketing Tactics 52

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Whether you’re a seasoned marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! Top AI Statistics 2024 Financial AI Statistics 2024 1. The self-driving car market is projected to grow from 20.3

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Zoominfo

FEBRUARY 19, 2018

This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Outgrow

JUNE 19, 2021

[Updated] 50+ Vital Chatbot Statistics for 2021. And, we are here with some vital chatbot statistics for you! chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. Yes yes, we love us some leads. The future is here.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119