LeadSloth

APRIL 15, 2010

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? When do you send leads to sales? Segmentation. Dynamic Campaigns.

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LeadSloth

JUNE 17, 2010

This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Do you have many leads in your database who have never been followed up on? Attend this webinar to learn how to generate additional revenue from your existing leads.

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Lead Nurturing Webinar Metrics Lead Management Tagging 100

LeadSloth

AUGUST 16, 2010

Great lead nurturing content starts with great email copy. Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539.

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Response Rate Webinar Metrics Lead Nurturing Marketing Automation 100

LeadSloth

AUGUST 5, 2010

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

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LeadSloth

JUNE 18, 2010

I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads. Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. If you’d like to attend the webinar, please register here: https://www2.gotomeeting.com/register/594743683.

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Top of Funnel Marketing Funnels Lead Nurturing Sales Qualified Leads 100

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Steve Woods, The Content Gap – Lead Nurturing and Content Creation. Webinar: The Secret To Creating Lead Nurturing Content That Converts. Here are the 25 articles that I liked best.

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B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

SEPTEMBER 3, 2009

Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track. This webinar shows how to focus on the correct metrics rather than on gimmicks. In the webinar, Megan mentions the following key performance indicators: marketing sourced pipeline. Key Metrics.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

OCTOBER 18, 2010

An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Once I tried to implement advanced lead management processes without the budget to buy a Marketing Automation system. That was hard.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 10, 2009

This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Ken Molay, Webinar Blog. Demand generation is not complete without covering Webinars, one of the key lead generation programs. Ken’s blog full of useful webinar ideas.

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LeadSloth

SEPTEMBER 8, 2010

By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). The minimum level of integration is bidirectional synchronization of contacts and leads. Should you look at Marketing Automation options first?

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Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

OCTOBER 15, 2010

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Forrester Lead Management Overview. Global Marketo Roll-Out.

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Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 10, 2010

Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. To learn how, attend Tuesday’s 30-minute webinar.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

AUGUST 30, 2009

Maybe spending on lead generation can be better directed, so unprofitable programs can be cut. I suggest three areas: More cost-effective lead generation. Better conversion rates with lead nurturing. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Part of a good lead management process is knowing exactly who are involved in the sale. Also, lead scoring only works if you know who you want to target. Not Enough Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 31, 2010

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find. The email text itself is not the only thing that matters.

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Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

AUGUST 26, 2010

Lead Intelligence. This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. Lead Intelligence. Pardot’s Social Insight is focused on Lead Intelligence. If you want, you can also use this information for lead scoring. Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system. I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies.

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Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10.

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Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). requesting a personal coaching session or attending a live webinar). They signed up. This was in response to an article on trial conversion optimization that I wrote over a year ago.

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Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

MARCH 24, 2010

In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.) Now suppose for a new customer win, the first campaign was an awareness-based campaign utilizing SEM and the last campaign that touched this customer was a webinar.

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ROI Campaigns Marketing Management SEM 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. I wrote more about this and about Lead Management on the Genius.com blog. nurturing via email and other channels.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100