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MAY 9, 2018

Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.

Lead Nurturing 101

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AUGUST 8, 2018

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

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NOVEMBER 15, 2023

Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. For some companies, 100% of leads and customers touch marketing automation in some way along their journey. When employees are buried in mundane tasks, it can lead to disengagement and turnover.

Marketing Automation Services 225

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JUNE 7, 2018

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.

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Marketing Management Template Service Marketing 100

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JUNE 13, 2018

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OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. When we lose a sale, we often close the book and move on, but that’s a huge missed opportunity,” he says.

Lead Scoring 130

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SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Enough of that! Startups or enterprise orgs?

Ideal Customer Profiles 130

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DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

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NOVEMBER 7, 2023

Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. But don’t despair!

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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DECEMBER 9, 2023

Now, here’s the fun part: This meant we had to go back and find how a person had entered the stream and ensure they had been tagged appropriately at their lead source. Speak with your sales teams to learn about what they’re hearing from your ICPs. Doing this ensured we had the correct data points moving forward.

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OCTOBER 4, 2023

These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Perhaps a certain category of email always seems to get higher engagement. Or maybe a certain subject line format is having outsized impact compared to others. Every audience is unique.

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MARCH 19, 2024

“Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. eBook Learn More Cross-functional partnerships with sales and pipeline generation Leaders are familiar with the age-old rift between sales and marketing.

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NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) Marketing automation for B2B: Account-based management and lead scoring Buyer personas … have you created them yet? How will you score leads ?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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OCTOBER 5, 2018

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.

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DECEMBER 8, 2023

Locate “champions” in critical departments (usually including sales and IT, in addition to marketing) to help keep your project moving. Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule.

Marketing Automation Services 228

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SEPTEMBER 28, 2023

For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts. email, web, social, events) and through all stages of the sales funnel. email, web, social, events) and through all stages of the sales funnel.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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FEBRUARY 6, 2024

Locate “champions” in critical departments (usually including sales and IT, in addition to marketing) to help keep your project moving. Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. Take it slow!

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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FEBRUARY 26, 2024

The commission is usually based on the amount of clicks and/or leads delivered. The law grants California residents the right to know what personal information is being collected, the right to request its deletion, and the right to opt-out of the sale of their personal information. eBook Learn More What is Cost Per Lead Advertising?

Paid Content 221

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. It also leads to a higher ROI for emails. Maybe this means that pile of leads from the trade show you just attended has to wait. The frequency of emails should be informed by the sales cycle of your product.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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SEPTEMBER 19, 2023

More specifically, growth marketing goes beyond the old-school “attract and capture” model of lead generation. Not only are they concerned with developing creative awareness and lead gen campaigns, but they’re also razor-focused on extending the value of their offerings for their existing customers.

Growth Marketing 130

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OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. On the one hand, you could have a prospective buyer who’s a little further down the sales cycle and ready to speak with a salesperson. The purpose is to move them to the next stage of their journey.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130