Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

SalesIntel

OCTOBER 20, 2023

ZoomInfo and SalesIntel are two prominent contenders for a leading spot in the B2B contact data space, both offering platform services and solutions to empower businesses with data that drives revenue. But before that, let’s quickly review what Zoominfo is used for. What is Zoominfo Used For?

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Each chat will be moderated by a different member of the ZoomInfo team. Lead Management.

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Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

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Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. At ZoomInfo, we’ve spent years building and refining outreach practices that you can employ in your sales motions. At ZoomInfo, we find it takes 8-11 touchpoints to convert a lead.

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Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

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Zoominfo Pricing Price Ideal Customer Profiles 52

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points.

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Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

JUNE 2, 2021

Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success. Three Kinds of Signals to Help You Prioritize Outreach. Buying Signals Reveal Interests.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . So if you want to grow your leads, it’s time to grow your strategy. . Let’s take a look at a few below.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. For more on cold prospecting, explore sales outreach texting. The ZoomInfo Search function helps you discover companies and contacts fit to purchase from your organization. For a long time, it was the motto of any worthwhile salesperson.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context.

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Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

APRIL 23, 2021

A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. Nothing in your organization is running as well as it could, especially in the go-to-market motion, so it’s important to constantly look for ways to tweak and optimize,” said Henry Schuck, founder and CEO of ZoomInfo.

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Webinar Metrics Zoominfo Automation Marketing & Strategy 242

SalesIntel

SEPTEMBER 23, 2022

ZoomInfo, by all accounts, is the leading platform in the B2B data intelligence space, but that isn’t necessarily because it has a superior product. We have witnessed over the last few months a constant influx of ZoomInfo customers who are now happy clients of SalesIntel. That is until SalesIntel stepped in to fill that void.

Zoominfo 52

Zoominfo Transparency Click Rate Pricing 52

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). What is Automated Lead Qualification? Lead qualification is definitely one of those things.

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Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. There’s plenty of variability in how to score leads.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. Here’s a real illustration of how more contextual data leads to better emails, step by step. Write a follow-up prospecting email.

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Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo knows that even minutes can matter when you’re looking for prospects. But not all intent data is created equal.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. A third of responses came at least a full day later. times as many total responses per company.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Zoominfo

JUNE 12, 2023

Last week, ZoomInfo co-hosted an event with Bain & Co. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. And finally, you have to convert leads faster and drive velocity.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. What is Lead Qualification?

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Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. connection requests, comments, shares) into the outreach cadence and sales plays.

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Purchase Paid Search Agency Paid Social Agency Outreach 162

SalesIntel

SEPTEMBER 23, 2022

ZoomInfo, by all accounts, is the leading platform in the B2B data intelligence space, but that isn’t necessarily because it has a superior product. We have witnessed over the last few months a constant influx of ZoomInfo customers who are now happy clients of SalesIntel. That is until SalesIntel stepped in to fill that void.

Zoominfo 40

Zoominfo Transparency Click Rate Pricing 40

Zoominfo

AUGUST 18, 2020

With ZoomInfo, KeepTruckin increased their sales productivity by 24% and also, the number of meetings scheduled has increased by 11%. KeepTruckinInc pic.twitter.com/UpkfW7rsti — ZoomInfo (@ZoomInfo) February 18, 2020. Aiding in lead generation. Every lead is unique, and should be treated as such.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Zoominfo

APRIL 5, 2023

Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. In fact, according to our research, nearly 80% of the Fortune 500 use more than one email domain or address pattern, and more companies are following their lead every day.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

FEBRUARY 1, 2021

More importantly, what information do they have that can lead to more deals? This leads us to today’s post. They personalize outreach emails with the contact’s name and get follow up calls on the calendar before they hang up. link] — ZoomInfo (@ZoomInfo) January 28, 2021.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

JULY 29, 2020

It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. link] ( @rsvpselling ) pic.twitter.com/1aBYRL97l7 — ZoomInfo (@ZoomInfo) April 20, 2018.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Zoominfo

JUNE 2, 2021

Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success. Once you have that information, a follow-up approach is to tag these companies in the ZoomInfo platform.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Has this lead opted out to receiving emails from my organization?”. ZoomInfo’s Salesforce Sync helps bridge the gap here by connecting our go-to-market intelligence directly to Salesforce.

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Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

MAY 23, 2023

With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey. Incorporating intent data as a part of a lead scoring model can help accurately segment your leads into high, medium, and low priority groups.

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Intent Data Intent Work Management Marketing Management 130

Zoominfo

JULY 15, 2022

We also strive to make our platform 1% better everyday so that your team can more effectively find top job candidates, sales prospects, and marketing leads. Watch the video below, and read on for an overview of what’s new at ZoomInfo. And this month, we’ve got a fresh batch of new features and critical updates.

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Zoominfo Buyer Intent Intent Data Startups 130

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology. Here are a few successful examples of APIs delivering for ZoomInfo customers. ZoomInfo APIs also enhance the overall data quality.

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API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

JULY 1, 2021

Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel. What is Lead Qualification? A lead score is determined by analyzing a user persona based on demographics and online behavior.

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Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100