Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions
Customer Experience Matrix
SEPTEMBER 18, 2023
Self-service leads to success: false. Prioritizing cost over requirements will surely lead to more companies purchasing unsuitable products. Putting IT in charge of martech will almost surely lead to unhappy martech users. Do self-service systems really lead to bad results? Your company should work hard to avoid them.
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