Webbiquity
MARCH 30, 2021
Unsurprisingly, the metric that clinched the first position was “quality of leads.” To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. ” Image credit: Outfunnel.
markempa
AUGUST 16, 2007
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KoMarketing Associates
FEBRUARY 13, 2018
If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts.
markempa
JULY 1, 2013
Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior.
Hubspot
APRIL 15, 2021
After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. Send reminder emails.
Biznology
FEBRUARY 8, 2016
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent.
Marketing Insider Group
JANUARY 4, 2021
We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. but not on my webcasts. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening.
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