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Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” This crisis response led them to identify several short- and long-term trends. Personalized Outreach with User Data. Personalization is for the lead generation and nurturing process. ” Image credit: Outfunnel.

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Lead Scoring: A Data-Driven Approach to Sales and Marketing

Vision6

Lead scoring is a strategy that businesses can use to sort and prioritise potential customers. This is done by giving each lead a specific score based on engagement levels, implementation time, and available budget. The higher the score, the more likely a lead is to become a customer.

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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Want to use content created by users (UGC) in your curation strategy? We’ll also discuss the value of UGC in content curation. Understanding User-Generated Content Chances are, you already have a lot of UCG content available to you; it’s just a matter of finding it. Also, a campaign slogan (#JustDoIt or #MyCalvins).

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4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

Design 223
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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators.

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5 Important Ranking Factors for 2021 You Should Know

Biznology

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. In this article, we look at some B2B content marketing data to point to the biggest trends. Quick Takeaways.