Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. Fast lead generation and traffic to owned media.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

Scoop.it

OCTOBER 25, 2022

Without evaluating and measuring the SEO value of your content, it’s impossible to get a clear picture or improve. Before we look at ways to evaluate the SEO value of your content, let’s look at why SEO value matters. 70% of online marketers recommend SEO over PPC (pay per click) for boosting sales. What Is SEO Value?

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

Tomorrow People

MARCH 8, 2018

Content without a content marketing strategy is like fishing with a spear instead of a net. It is more time consuming, more demanding and more of a drain on your resources. But what exactly is content marketing? Measure your whole marketing spend. Deliver more high quality leads for your sales teams.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Marketing Insider Group

MARCH 11, 2024

Here’s a stat to chew on: US marketers are now spending 41.9% How many viewers are turning into customers or leads? Here’s a stat that’ll make you sit up: Video content is 1200% more effective than other types of content. Invest in good production values to make your content stand out.

Fulfillment 222

Fulfillment Video Marketing Content CTR 222

Marketing Insider Group

MAY 3, 2023

I cited a prediction by a leading industry expert that SEO is dead and that AI will take over the world. When it comes to marketing strategy and lead generation, AI is not going to replace human expertise and experience. Some Questions and Answers From The Webinar Q: What are some good resources for learning and using prompts?

Marketing AI 256

Marketing AI Webinar Metrics Content Marketing Planning 256

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? How to Know When to Follow Up With Your Leads.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Webbiquity

APRIL 10, 2018

How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

OCTOBER 1, 2019

While business executives are aware of the power of email marketing , their interest does not always translate into sufficient investment to support a profitable strategy. Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Hubspot

MARCH 29, 2021

Or maybe, you struggled to find the right deck or piece of sales content to best convey your value proposition at the right time. All those issues and more can be at least partially addressed by incorporating automation resources into your sales process. Sales Automation Stats. HubSpot ) 2. HubSpot ) 3. H inge Research ) 6.

Stats 95

Stats Automation Forecasting Lead Scoring 95

Sprout Social

FEBRUARY 7, 2023

To communicate your vision in a clear and concise way, you need to lead with numbers. When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities.

Stats 89

Stats Buy Budget Programs Sales Qualified Leads 89

Inbox Insight

AUGUST 15, 2022

Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline. Once these goals are clearly laid out, what are the most important ABM metrics B2B marketers should report on?

B2B Sales 98

B2B Sales Account Based Marketing Lead Ranking B2B Marketing 98

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. But empathy is hard to put a dollar value to. Transforms marketers into subject matter experts on their buyers. We need ROI.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Hubspot

MAY 4, 2020

Though we don’t yet have the data to support it, for many people those values have likely increased as the year has gone on. Social Selling LinkedIn Stats. When making B2B purchasing decisions, 50% of buyers turn to LinkedIn as a resource. It costs 75% less to generate leads on social media than any other medium.

Linkedin 83

Linkedin Stats Lead Scoring Lead Ranking 83

Only B2B

JUNE 9, 2020

When it comes to generating leads, there are numerous ways to guarantee efficient contact generation. Generate Leads Via Telemarketing. Telemarketing is a time-tested marketing medium that delivers diverse functions. Telemarketing lead generation service providers offer a personalized touch to their dealings.

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Happy and satisfied customers lead to loyalty and retention. Remember that stat above?

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. 56% of marketers use social data to understand their target audience.

Stats 126

Stats Business Lead Scoring Lead Ranking 126

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed?

Lead Ranking 61

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 61

SmartBrief - Marketing

MARCH 5, 2024

And the stats back this up. This leads to a motivated team who know they are heard and valued. Some business owners might worry about allocating resources to training and development. When employees are clearly valued, they are often motivated to perform their best at work. And guess what?

Business 98

Business Allocation Lead Scoring Lead Ranking 98

EveryoneSocial

SEPTEMBER 1, 2020

Between having branded company accounts, having a social marketing team, and getting employees to create and share content too – these tactics will have a profound impact on the organization. However, many organizations and corporate leaders neglect to understand the value of executives on social media. Weber Shandwick ).

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

Act-On

MAY 21, 2024

Stats vary, but across all industries, it’s roughly 36%. Provide helpful resources Consider providing links to your most helpful resources, such as your knowledge base , support site, community, or login portal (here’s an example of webinar resources we might include). Why does your brand need a welcome email?

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing. Email marketing generates $42.08

Stats 79

Stats Email Marketing Trends Work Management 79

SalesIntel

NOVEMBER 24, 2021

This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. . Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification. What is buyer intent data? . Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. A/b test different pricing models (e.g., Businesses that don’t grow soon disappear.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Webbiquity

JUNE 16, 2015

41% of marketers say driving sales is the No. 1 goal for their content marketing strategies; 94% put sales in their top five content marketing goals. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Target Marketing ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place. GetResponse, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Webbiquity

FEBRUARY 28, 2023

This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. B2B companies can deliver personalization in a number of ways, including: Using comprehensive data analytics to understand client preferences and behaviors, and even technical elements like link building stats.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

ClearVoice

JANUARY 26, 2024

But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

Sprout Social

MAY 7, 2019

Social marketers who are on the frontlines of their feeds day in and day out have the data to understand better than anyone what content is resonating most powerfully with audiences and exactly who makes up those audiences. This leads to important insights about how social can fuel bottomline growth and organizational development.

Stats 109

Stats Social Media Social Marketing Media 109

EveryoneSocial

SEPTEMBER 24, 2019

So it’s easy to throw in the towel and focus your resources elsewhere. Regardless of the competition, content marketing is necessary for sales, marketing, branding, and much more. So, how is your organization supposed to stand out in this crowded market, get employees to share, and be seen as company thought leader?

Lead Scoring 52

Lead Scoring Lead Ranking Planning Thought Leadership 52

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. In fact, more than half of marketers that have AI use it for content personalization.* Focus on revenue attribution.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

The Lead Agency

APRIL 14, 2024

Top 9 B2B Digital Marketing Trends of 2024 The key to B2B marketing in 2024 is to optimise our efforts, measure performance, and do it again to tighten that loop even further. The marketing initiatives may look similar to those in 2023, but the value we can extract from them is on supercharge. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. If you're lucky enough to land a high ranking, you'll enjoy a pretty big advantage over competitors when it comes to finding new customers. But — just how valuable is a page-one ranking? Start With a Question.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Unbounce

JUNE 10, 2021

Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. In your marketing strategy, your CPA can measure the cost of any action a customer takes, so it’s flexible. What Can Cause High CPA?

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141