Zoominfo

NOVEMBER 29, 2021

Picking the right marketing KPIs to monitor over time gives you a bird’s-eye view of how your program is performing and where to make improvements. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Hubspot

NOVEMBER 28, 2023

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds. Table of Contents How can Sales and Marketing collaborate? The result?

Sales Management 71

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 71

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

PureB2B

MAY 30, 2022

If you’re ready to fire up your first cold email campaign to improve your lead generation it can be tricky to find your footing. There are so many different cold email tools on the market, and choosing the one for you is no simple task. So, what type of cold email software should I use? Finally, we’ll look at CRMs.

Work Management 62

Work Management Marketing Management A/B testing Software 62

Belkins

OCTOBER 16, 2019

Did you know that almost 60% of B2B marketers say email is the channel that generates the highest revenue ? Although social media remains an effective marketing tool, email is now the most powerful medium to spread the word about your brand and boost sales. However, email doesn’t keep its promise to those who use outdated lists.

CAN-SPAM 46

CAN-SPAM Lead Ranking Lead Scoring Deliverability 46

Belkins

JANUARY 24, 2020

Did you know that almost 60% of B2B marketers say email is the channel that generates the highest revenue ? Although social media remains an effective marketing tool, email is now the most powerful medium to spread the word about your brand and boost sales. What is email list scrubbing? Invalid emails.

CAN-SPAM 40

CAN-SPAM Lead Ranking Lead Scoring Deliverability 40

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. This guide sheds light on what Agile frameworks really mean, how they manifest themselves inside marketing, and the benefits marketers stand to gain by applying this proven process management approach to their internal operations. Mindset shift.

Planning 75

Planning Work Management Marketing Management Paid Search Agency 75

GreenRope

JUNE 1, 2020

3 Smart Ways to Empower Your Emails with CRM Data. Yesterday, John received a "thank you" email from a company whose expansive clothing catalog had caught his eye. The most curious thing of all was that John had never actually bought anything from the company that sent him the email.

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Outbrain

DECEMBER 19, 2022

You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. An effective promotion strategy ensures that your content delivers value to the right audience. But how do you submit your blog for content recommendation engines?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Marketing Insider Group

FEBRUARY 5, 2024

Keen to see how your marketing playbook compares with the industry’s best? Keen to see how your marketing playbook compares with the industry’s best? Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Curious about where things are heading?

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Metadata

SEPTEMBER 21, 2018

This article will look at 5 ways b2b companies can use video in their marketing including social media, product demonstrations, customer testimonials, search engine optimization, and email marketing. Indeed, Facebook has doubled down on how video is used on the platform, favoring posts with video and encouraging live streams.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Engagio

APRIL 23, 2020

The experts weigh in on how you should be approaching your marketing strategy for the rest of 2020 and beyond. But there is still much uncertainty in the market – so how do we plan for the rest of 2020 and beyond? I asked them “How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond?”.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. 3) There’s a direct correlation between how hard you work and how successful you are. So, we know that emails are here to stay. Email Marketing Software.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

Metadata

SEPTEMBER 21, 2018

This article will look at 5 ways b2b companies can use video in their marketing including social media, product demonstrations, customer testimonials, search engine optimization, and email marketing. Indeed, Facebook has doubled down on how video is used on the platform, favoring posts with video and encouraging live streams.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SendX

OCTOBER 8, 2020

And not so long ago, it became more than just an email marketing software. They allow you to send upto 10000 emails to upto 2000 contacts. While this is extremely limited, considering the fact that you're paying for unsubscribes as well, it's still a barrier-free way for email marketers to get started. It became a CRM platform.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Heinz Marketing

NOVEMBER 27, 2017

How they do it: culture. Ashley is offering a bootcamp for 5 local small to medium businesses in SLC & OC. Matt: Help me understand how all this happened. How does an accounting and French major go into manufacturing and end up as a sales consultant? We’ll publish similar highlights here for upcoming episodes.

Ideal Customer Profiles 53

Ideal Customer Profiles Work Management B2B Sales Consulting 53

Unbound B2B

JANUARY 11, 2023

Quick Summary: Good Lead Generation Companies can customize lead generation strategies based on your business needs. Focus on your core marketing challenges and goals to select the best lead gen agency. Always check reviews, testimonials, and case studies to find the perfect lead gen partner.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

SendX

APRIL 1, 2020

If I had a dime for every time someone asked ‘How huge is your list?’, via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a

Examples 274

Examples Top of Funnel Tips Autoresponders 274

SendX

APRIL 1, 2020

If I had a dime for every time someone asked ‘How huge is your list?’, via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a

Top of Funnel 196

Top of Funnel Autoresponders Email Marketing Cross-Selling 196

SendX

APRIL 1, 2020

If I had a dime for every time someone asked ‘How huge is your list?’, via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a

Top of Funnel 195

Top of Funnel Autoresponders Email Marketing Cross-Selling 195

Hubspot

NOVEMBER 14, 2019

Originating from the Toyota Production System — an impressive implementation of organizational and manufacturing improvements — the benefits of Lean extend far beyond the field of manufacturing. The five key principles of Lean are: Identify value — Understanding what your customer needs and how your product serves them.

Lead Scoring 68

Lead Scoring Lead Ranking Top of Funnel Process 68

Hubspot

MAY 16, 2012

A dark side where email spammers, poor segmenters, and keyword stuffers live trying to pass off their activities as marketing. 3) Mucked Up Mail Merges: While we applaud attempts at email personalization , it only works if you can execute correctly. Enter this blog post. What annoys you about marketing?" Dear Mrs. Polmateer".I'm

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

SalesIntel

JUNE 2, 2021

Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. With more businesses trying to grab their customers’ attention, successful email marketing takes center stage. Invest in Email Marketing Automation.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Belkins

AUGUST 1, 2019

Behaviors change, the pattern of conversation goes from positive to negative and the prospects hop off the ride through the sales pipeline before reaching the appointment setting stage. When it happens, you know that you work with the audience that has overloaded inboxes and too many value propositions. Is email fatigue real for B2B?

Lead Scoring 40

Lead Scoring Lead Ranking Ideal Customer Profiles CAN-SPAM 40

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Steps to Optimize Email Marketing.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

SendX

DECEMBER 10, 2019

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. 3000+ companies worldwide trust SendX for their Email Marketing.

Work Management 195

Work Management Marketing Management Paid Search Agency Validation 195

Hubspot

FEBRUARY 14, 2013

letters, catalogs, emails, or social media). said that more than half of their emails are from marketers. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

DealSignal

FEBRUARY 1, 2024

If you plan on creating a podcast in 2024, think about filming while podcasts are being recorded so you have content created in multiple mediums: video, voice, and text transcription. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

DealSignal

MARCH 29, 2018

This year’s March Madness (NCAA college basketball tournament) has certainly had its share of bracket-busting surprises—guess we can all stop daydreaming about how we might have spent the extra cash from the office pool! Data , at Power Forward, powering your ability to score using high percentage shots. Scoping your total audience.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Hubspot

NOVEMBER 6, 2018

But, if you see a Nike billboard, scroll past a Nike sponsored Instagram post, and receive a Nike email all promoting the same product … you’ve definitely witnessed a marketing campaign. Keep reading to learn how to create and promote a successful one. How to Create a Successful Marketing Campaign. Why is that?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Hubspot

JANUARY 3, 2018

Want to improve productivity across your sales team, standardize best practices, reduce ramp-up time, and make your salespeople more autonomous? How to write a sales playbook. Create a sales playbook. One study found best-performing companies are nearly twice as likely to have sales playbooks than “laggards.”.

Ideal Customer Profiles 87

Ideal Customer Profiles Work Management Buyer Personas Marketing Management 87

DealSignal

JANUARY 31, 2023

If you plan on creating a podcast in 2023, think about filming while podcasts are being recorded so you have content created in multiple mediums: video, voice, and text transcription. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52