KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Navigate the Channel

JANUARY 8, 2024

According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. For proof in story form (see what we did there?),

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. SEO: Ahrefs, HubSpot, and Semrush.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. But the leads are there: more than 48% of decision-making B2B buyers research their purchases on Facebook.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sales Engine

MARCH 28, 2016

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

EveryoneSocial

SEPTEMBER 24, 2019

81% of marketers plan to increase the use of original written content for blog posts (Source: Social Media Examiner ). 81% of marketers plan to increase the use of original written content for blog posts (Source: Social Media Examiner ). Drives More Social Shares and Engagement. Source: Nielsen ).

Lead Scoring 53

Lead Scoring Lead Ranking Planning Thought Leadership 53

seo.co

MARCH 28, 2021

In other words, you need leads. In most industries and product categories, it’s rare that you’ll engage with a customer who is ready to buy the first time they hear about your product. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You can choose either: Company Page : to build a new page for a small, medium, or large business that is non-educational. Company type : Select the type of organization your company is.

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

RebelMouse

NOVEMBER 19, 2023

We've made it our mission to create the best CMS for SEO , which is why we proactively seek integrations that foster sustainable growth in search rankings. Make sure to discuss with the MediaFeed team how you’ll map your existing content to MSN categories. For example, we can map a section named “Diet” to a “Nutrition” MSN category.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Only B2B

FEBRUARY 22, 2018

What are the best marketing automation tools for today’s small to medium businesses? According to Small Biz Trends and the Email Marketing & Marketing Automation Excellence 2017 Report, these are six of the main categories in which technology-driven techniques are being applied. Lead scoring. Profile-based targeting.

Marketing Automation Services 96

Marketing Automation Services Budget Programs Marketing Budget Creation Enterprise Management 96

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

ClickZ

JULY 21, 2023

Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations. The top categories were home goods, household essentials, and apparel and footwear.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Hubspot

AUGUST 12, 2020

Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. Essentially, with inbound you are attracting interested customers by providing incomparable value. Lead with a helpful, customized prospecting message.

Sales Management 97

Sales Management Top of Funnel Buy Advertising Agencies 97

Varicent

MAY 17, 2018

This is an interview with Rachel Miller , Senior Social Strategist at Thulium.co on lead generation with social influencers. What can you tell us about your new role at Thulium as the Senior Social Strategist? Thulium is a global digital marketing agency specializing in B2B technology companies.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

Hubspot

MAY 29, 2019

However, other tools are more specialized, including keyword rank trackers, or design tools. You can set up web forms , popup forms , and live chat software for lead capture. Ultimately, the tool allows you to: Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns. Image Source. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

ClickZ

APRIL 18, 2020

People are spending anything between 3 to 7 hours on social media in a day. When it comes to spending, many respondents will be taking a more conservative approach with their consumption habits, including putting off medium to large purchases and services: 49% plan to delay travel. Social media usage: 33.8%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. However, marketers are lost in the selection process because they don’t know how to find influencers on social media who would be a perfect fit. This is the category that medium to small businesses demand the most.

Social Media 82

Social Media Media Brand Identity Branding 82

Envy

AUGUST 30, 2018

And the best way to keep ourselves abreast is by following the right people on social media – especially Twitter – so we can continue to advise our clients with our collective eyes and expertise by being 100% on the inside of everything FinTech. So here we go: I’m happy to share our favorite FinTech experts and influencers. followers.

Work Management 97

Work Management Marketing Management Lead Scoring Lead Ranking 97

ClearVoice

AUGUST 1, 2023

Freelance writing is an umbrella term for a multitude of content types, including: Copywriting Blogging Whitepapers and eBooks Ghost Writing Social Media Copy Technical Writing The type of work you’re targeting, or your “niche,” will determine how you build and tailor your portfolio. Headline: The first text someone reads.

Work Management 52

Work Management Sample Ad Building Tips 52

Marketing Insider Group

AUGUST 30, 2019

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Metadata

MAY 19, 2021

Your ideal buyer won’t even notice it — let alone see any value in it — in the crowd of other marketing messages. To capture yours, fill in the blanks of this simple statement: [Our product] is a [category or descriptor] that helps [target audience] [unique value]. How to write a killer value proposition.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Sprout Social

JANUARY 18, 2017

What if we told you there’s a free way to prove the value of the links you share on social? Being a social media manager means you have to be willing to take on the challenges of the technical space. There are a few basic categories for these tags. Well, there is. We understand why. What are UTMS?

ROI 80

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 80

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hinge Marketing

MARCH 26, 2020

Today’s buyers also say they value professional services 33% more. Accustomed to using Google and social media tools at home, they arrive in the workplace expecting to find valuable, free advice online, as well as an array of easy-to-find buying options. Digital is the marketing medium of today and tomorrow.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

PureB2B

MAY 30, 2022

So, you’re not seeing the ROI you’d like to see from your content, social media, or ad campaigns. If you’re ready to fire up your first cold email campaign to improve your lead generation it can be tricky to find your footing. There are a few different categories of tools that are popular with sales reps. Mailshake.

Work Management 62

Work Management Marketing Management A/B testing Software 62

seo.co

MARCH 4, 2020

With the right strategy, you can use podcasting as a way to expand your link building (and improve your rankings in search results ), while simultaneously generating more search traffic to the podcast itself. Podcasts are typically hosted by one or two people, who serve as the charismatic leads for the show. Podcast SEO 101.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. You should see something like this: Although the figures will vary from site to site, all sites include at least these three Google traffic categories: direct (none), referral and search (organic) visits.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100