Webbiquity

FEBRUARY 25, 2016

His blog’s search engine ranking improves by 15%. Think about it: if the above paragraph did not mention anything about Ned’s search engine ranking and ROI, would you still feel “compelled” to read it? This is the power of a simple Case Study. The Power of a Case Study. Case studies work differently.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Not one lead. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

seo.co

APRIL 19, 2023

All sales and marketing strategies need to start with sound principles, and any competent agency knows this. By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. Competitive differentiation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money. Lead gen is not a simple exercise.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. It’s the lowest hanging fruit.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Thank you, Marketing ). Let’s start with that dream customer. Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

SalesIntel

SEPTEMBER 13, 2021

What type of leads and prospects make it into your ‘right fit for my business’ category? Your sales and marketing teams spent a lot of time and effort answering this question. Because of the fact that lead qualification – from marketing qualified lead (MQL) to sales qualified lead (SQL) – encompasses more than “fit.”

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work?

B2B Sales 112

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 112

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? How do you determine gift value? The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Navigate the Channel

NOVEMBER 28, 2023

They are like the digital gatekeepers that determine which websites rank higher and are more likely to be seen by users. One of the factors that search engines consider when ranking websites is the frequency of content updates. RELATED: 7 Reasons Why Websites Rank Blogs provide a steady stream of new content, which search engines love.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. With recent advances in marketing data analysis, analytics is poised to steal the show. Fostering a culture that values creativity more than data-based results. Diluting your brand’s perception in the market. Think about it. But are the two mutually exclusive?

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Zoominfo

AUGUST 18, 2021

Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage. And yet, our research has shown that far from making any and all prospects hang up the phone, mentioning pricing one to two times when cold calling leads to closed-won deals. Mention Pricing on Cold Calls.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

ClickDimensions

MARCH 14, 2023

Used across both their marketing and sales teams, supporting business growth and scale, which is especially important for SMB (small-to-mid sized) manufacturing businesses. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Thank you, Marketing ). Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Yet, we know of marketers who ace it and scale their businesses to new heights!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Adobe Experience Cloud Blog

MARCH 22, 2018

For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. Let’s look at five ways AI can help marketing and sales continue to tear down silos. Agree on Qualified Leads and Accounts from the Beginning.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

ATAK Interactive

JULY 21, 2020

Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. At its core, it is a collaboration between both marketing and sales. And the numbers are proof.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Downloads (whitepapers, case studies, eBooks).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

ATAK Interactive

JULY 21, 2020

Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. At its core, it is a collaboration between both marketing and sales. And the numbers are proof.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Zoominfo

AUGUST 18, 2021

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. And although it’s great to rank No. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. The focus is visibility and domain authority.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Zoominfo

JUNE 9, 2019

It provides insight into where your leads are coming from and what channels are providing you with the most sales-ready prospects. Although these are typically marketing concerns, knowing this information will allow you to prioritize your outreach and provide anecdotal feedback to those responsible for lead generation.

B2B Sales 252

B2B Sales B2B Allocation Work Management 252

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. Once you confirm your niche, begin thinking about the range of services you want to provide.

Paid Search Agency 99

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 99

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. While you are probably still buying ad space in other places, digital marketing is a driver of campaign success. Increase lead generation and conversion rates.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

ClearVoice

FEBRUARY 3, 2021

Case studies. Different from a conventional book, ebooks range broadly in the area of length. As a tool for inbound marketing, an ebook allows a business to dive deeper into a particular topic and show expertise on a subject — while ultimately capturing more leads for a sales team. Catalogues. Presentations.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. But, it seems to have had the opposite effect.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Conductor

FEBRUARY 22, 2022

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Walker Sands

MAY 31, 2022

B2B technology can be dry and technical — but B2B marketing doesn’t have to be. We believe B2B marketing can be bigger, better and smarter, which is why we’re proud to announce that Walker Sands has won two 2022 Hermes Creative Awards for our creative work with Adlucent and commercetools. Read the full case study here.

Creativity 52

Creativity Campaigns Paid Search Agency Advertising Agencies 52