Marketing Insider Group

OCTOBER 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. is a great closing tool with a product that has many clear benefits. I printed this and passed it out during our last sales meeting.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

markempa

MAY 8, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

ViewPoint

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

JUNE 9, 2010

Depending on your budget and timeframe you can utilize either paid ( Radian6 ) and/or free ( SocialMention ) monitoring tools. The final component is installing proper measurement tools to track the success of your campaign. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 17, 2010

More leads. Fewer tools. Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. More sales. Greater awareness. Less money. Less People. So how do we get there? Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I think companies will continue to buy the promise of these tools even though they lack the resources to actually leverage them.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These tools can all be used to monitor industry and competitive conversations. But combining these techniques can provide tremendous uplift in results and ROI.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Not building networks or using syndication – This is not the “Field of Dreams” (if you build it, they will come).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

NOVEMBER 7, 2007

At the time, I hoped to make a living while making a difference with how companies acquire and grow customer relationships through B2B telemarketing. Since then, our company has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Companies Work Management 120

markempa

AUGUST 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Ive written a number of times that educational content is an important tool for lead generation.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

NOVEMBER 24, 2010

After reading my complimentary copy, I asked Doug Kessler, Creative Director at Velocity, about why they created the eBook: “At Velocity Partners (even in the distant outpost of London), we’ve started to see a divide growing among the B2B marketers we’re dealing with.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

markempa

MAY 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. And, Im even getting a cool t-shirt to boot.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Unbound B2B

JANUARY 10, 2023

Using cutting-edge high-tech tools and software, they can keep your customer data on the platform up to date and secure. Ensure your lead generation company has the resources and technology to find relevant information on your potential leads. Return on investment is high, and the cost per lead is also high.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 4, 2010

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

MAY 12, 2010

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. “There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result.&#

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

AUGUST 29, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Marketing Insider Group

MAY 3, 2010

So now that you know why I am here and why I am writing this blog, here are the B2B Marketing Insider tips for my 1 st blog entry: Stop worrying about your boss Stop trying to create the “coolest” campaign to impress your peers Never forget that happy employees are the only ones who create happy customers Be curious: use every tool you have to listen (..)

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

So now that you know why I am here and why I am writing this blog, here are the B2B Marketing Insider tips for my 1 st blog entry: Stop worrying about your boss Stop trying to create the “coolest” campaign to impress your peers Never forget that happy employees are the only ones who create happy customers Be curious: use every tool you have to listen (..)

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

markempa

MAY 13, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

OCTOBER 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 11, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. What does someone from 3M say? They are in dozens of industries from Post-it Notes to Stethoscopes.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

DECEMBER 9, 2010

LinkedIn is a huge tool for me to keep in touch with former colleagues, make new connections and share information. Or what is your experience to start with? Harald Michael Brenner Dec 11 2010 Hello Harald. It is tough when you start. Starting in the local market is not a bad way to begin. Everyone I meet, I go link to on LinkedIn.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

markempa

JUNE 27, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

Marketing Insider Group

JUNE 7, 2010

Social media is just another channel and just another tool to reach customers. This is one of the most positive outcomes of the social media activity in B2B marketing. Which is more important: channel or content strategy? It’s all about content!

Social Media 100

Social Media Media B2B Budget Programs 100

markempa

MAY 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Train your sales people on how to optimize your lead generation investment and give your feedback. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

APRIL 19, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JANUARY 19, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Use a Web analytics tool to monitor your Web visitors. Determine which visitors become leads. Determine which visitors become leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

NOVEMBER 14, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If you dont have a analytics tool already, you should check it out. If you dont have a analytics tool already, you should check it out.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MARCH 28, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Link: Daily Doses: Land more writing clients by taking advantage of the latest (and easiest) marketing tool.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 20, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It is a excellent source for insight, advice, and tools focused for service business marketers.

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120