The Mx Group

OCTOBER 24, 2017

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! Creating B2B webinars is worth your time and effort. Through our experience, we know there are definitely webinar do’s and don’ts. Follow our webinar best practices below and you’ll be well on your way toward success.

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Webinar Metrics Practices Best Practices Buyer Personas 80

LeanData

DECEMBER 16, 2021

During the recent webinar, The ROI of Lead Routing for High-Growth Enterprises , LeanData and its community of revenue team professionals was honored to hear part of the Alation growth story from Krishna Shah , senior marketing operations manager at Alation. Fast-forward 3.5 Measuring costs & benefits on the road to ROI.

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Enterprise Management Lead Scoring Lead Ranking ROI 52

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. See for yourself in the webinar replay below. Watch the first webinar here: b2bleadblog.com/part1.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

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Lead Ranking Work Management Lead Management Marketing Management 100

Scoop.it

DECEMBER 28, 2021

Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. First, let’s elaborate on what lead management entails: What is Lead Management?

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Sales Management Lead Management Lead Scoring Lead Ranking 52

Act-On

APRIL 29, 2024

And while it’s commonly used to determine MQL thresholds , lead scoring can also be used as a layer of segmentation to power marketing automation. What’s more, AI-driven lead scoring and AI-powered segmentation are pushing lead management into new, exciting directions.

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Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

The Point

NOVEMBER 9, 2011

Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). In under one hour, you’ll learn: • creative solutions to a lack of lead nurturing content …. • the top 5 questions to ask about your current lead management process …. •

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Lead Nurturing Webinar Metrics Tips Leads 100

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. Webinar How to 'walk the walk' with the Sales 2.0 I'll talk a bit more about results of the deployment survey. Sponsored by Marketo. Click here to register.

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Paper Webinar Metrics Marketing Automation Services Marketing Management 120

The Point

MARCH 27, 2013

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

Conversica

JUNE 27, 2019

If this sounds like you, you’ll want to check out our webinar: A Marketer’s Guide to Self-Care. These assistants help you ensure that every lead is managed well and that more MQLs are passed off to Sales. Here’s a look at some of what you’ll discover in this webinar: Scoring Leads vs. Engaging Leads.

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Webinar Metrics Demand Marketing AI Work Management 45

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell.

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Lead Management Marketing Management Co-Registration Leads 100

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

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Planning Analytics Enterprise Management Work Management 318

The Point

AUGUST 23, 2011

Unclear on the difference between lead management and revenue cycle management? Designed specifically for marketing professionals who may be researching, considering, or just plain curious about marketing automation, the Webinar provides a fast-paced overview including key benefits, common use cases, and real-life applications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

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Marketing Automation Services Marketing Automation Automation Work Management 246

Lead Liaison

MARCH 6, 2018

To watch this webinar in its entirety, click here. We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. Ryan Schefke, Lead Liaison. It will read exactly as presented in the webinar. It will read exactly as presented in the webinar.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

LeadSloth

JUNE 23, 2010

This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Tags: lead management webinar recording. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare.

Webinar Metrics 100

Webinar Metrics Case Study Case Studies Lead Scoring 100

Avitage

OCTOBER 10, 2013

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads. Panelists commented on the poll results with observations and suggestions.

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Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads. Panelists commented on the poll results with observations and suggestions.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Conversica

JUNE 27, 2019

If this sounds like you, you’ll want to check out our webinar: A Marketer’s Guide to Self-Care. These assistants help you ensure that every lead is managed well and that more MQLs are passed off to Sales. Here’s a look at some of what you’ll discover in this webinar: Scoring Leads vs. Engaging Leads.

Webinar Metrics 40

Webinar Metrics Demand Marketing AI Work Management 40

Customer Experience Matrix

MARCH 8, 2011

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business.

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Marketing Automation Webinar Metrics Automation Purchase 120

ANNUITAS

NOVEMBER 5, 2020

To understand why it’s happening to you, you need to take into consideration the full buyer journey, starting with how to define a lead and evaluating how your lead management framework maintains sustainable lead sourcing, nurturing and conversion. . Your Engagement Channel Strategy is Ineffective.

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Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

APRIL 28, 2020

Our current world environment has proven the need for companies to build marketing strategies that can withstand pivots when necessary. My colleagues, Jennifer Harmel and Lauren Goldstein, recently hosted a webinar with Adobe and BAI to address this challenge and offer solutions on how to evolve and connect with customers both on and offline.

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Work Management Marketing Management Service Paid Search Agency 165

markempa

SEPTEMBER 16, 2011

At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy. Missed the first webinar? Watch it here: b2bleadblog.com/part1 ).

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Webinar Metrics Top of Funnel Resources B2B 120

markempa

OCTOBER 12, 2011

Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations.

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Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

markempa

OCTOBER 28, 2009

We had a great turn out for our recent B2B Lead Generation Rountable Webinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.” Read the Webinar Executive Summary. The ‘playbook’ included five steps: refine the universal lead definition of “sales ready”.

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Lead Management Marketing Management Sales Qualified Leads Effectiveness 120

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

LeadSloth

JULY 23, 2010

This will dramatically increase the effectiveness of your lead nurturing campaigns. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. Tags: lead management marketing automation. Register Here: https://www2.gotomeeting.com/register/173608818.

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

ATAK Interactive

JULY 21, 2020

So why do B2B companies need a sales enablement strategy? The short answer is this: because a sales team empowered with the right toolkit from the marketing team will convert more leads and, ultimately, generate more revenue for the company. Email integrations that track all conversations for easy lead management.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Adobe Experience Cloud Blog

APRIL 1, 2011

by Andrew Spoeth How do we get an audience to show up for an event? Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. Part of a webinar’s success depends on finding the right audience to promote it to. Have a prize draw during the webinar.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.).

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

LeanData

SEPTEMBER 29, 2021

The very same automated lead management solutions that eliminate your manual tasks also address your biggest marketing dilemma – “How can I ensure my generated leads are followed up with?” KPI-centric metrics & reporting. Importantly, though, not every lead requires a five-minute lead response time. .

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

ATAK Interactive

JULY 21, 2020

So why do B2B companies need a sales enablement strategy? The short answer is this: because a sales team empowered with the right toolkit from the marketing team will convert more leads and, ultimately, generate more revenue for the company. Email integrations that track all conversations for easy lead management.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Conversica

NOVEMBER 29, 2022

Predictive lead scoring allows the Sales team to focus on selling to the right people at the right time. With an understanding of the customer’s needs, familiarity with the brand, and intent to buy, a successful lead nurturing strategy will be able to identify sales qualified leads (SQLs) from prospects that aren’t ready to purchase. .

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Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

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Lead Nurturing Class Budget Programs Lead Scoring 299

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

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Lead Management Lead Scoring Lead Ranking ROI 100