KoMarketing Associates

MARCH 19, 2019

Unlike other objectives for social media advertising, such as engagement and website visits, trying to acquire quality leads involves choosing the correct audience that will ultimately buy the product or service. Utilize Sponsored Content Lead Gen Ads. Create High-Quality Images. Conclusion.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 128

Social Media Media Blogger Co-Registration 128

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. B2B companies often use longer copy in their social media updates in order to explain their product or service thoroughly.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

NOVEMBER 6, 2014

One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 79% of B2B Marketers Believe Social Media is an Effective Marketing Channel ( link ) . The thing is, social media is so much more than that. Stay tuned!

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

MAY 25, 2017

If you have not yet tested remarketing as a part of your B2B lead generation strategy, read on and see if and how one, two, or all three of the following strategies can help drive high quality leads, improve your return on ad spend, and further propel your B2B marketing efforts. Target Website Visitors with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

NOVEMBER 18, 2020

Now, multiple CTAs (one utilizing a Lead Gen form) can be used depending on what the user might be interested in. Conversation Ads are the natural evolution of Sponsored InMail ads, where users are sent direct messages to their LinkedIn inbox. Unlike their predecessor, these ads go beyond a simple message and a call to action.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. To capture the lead, send users to a landing page with additional webcast details and a registration form.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

APRIL 25, 2017

To get started, try these two remarketing audiences: Website visitors – Remarketing – Lead Gen. Fans – Remarketing – Lead Gen.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

markempa

JUNE 14, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. But, Wait: What About Other Lead Gen Tactics? Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

The ROI Guy

JUNE 16, 2010

Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. A summary of the report can be viewed at: [link].

Online Marketing 40

Online Marketing B2B Marketing B2B Lead Gen 40

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Contently

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. Teach us (quickly).

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

KoMarketing Associates

JANUARY 27, 2014

Here are a few good posts on curating content to get you started: Content Curation Tips: 6 Places to Find Content to Share on Social Media. 3 Essential Content Curation Best Practices to Boost Content Marketing Performance. of B2B marketers say they currently use mobile in their strategies. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Online) Marketing Spending on the Rise. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. There are also Video Ads, Display Ads and Dynamic Ads, all of which can be purchased through a LinkedIn Marketing Partner or ad platform.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. In addition, LinkedIn provides performance metrics on article views and social media engagement.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

DECEMBER 21, 2017

I’ve become a big proponent of social media for B2B marketers, organic and paid. What makes this HBR article important is how it dispels the easy myths we read about social media while offering more impactful, and actionable, ways to make this channel effective for business. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Cristina Jones , chief marketing and engagement officer, Salesforce.org. Ann Handley , chief content officer, MarketingProfs.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

KoMarketing Associates

APRIL 7, 2021

But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. This is another best practice pulled from… pretty much any marketing strategy ever. This is one of the top ways B2B buyers find and consume content. So yes, ungate some of your content. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MARCH 9, 2015

If you feel as if you have your content creation needs handled, consider turning to an agency or consultant for help in creating and implementing a promotion strategy, which could include social media, PPC, display advertising, lead gen, and more. B2B Online Marketing Blog Content Marketing'

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

ClearVoice

FEBRUARY 24, 2019

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. Mautic is a complete marketing automation solution for white label marketing agencies. Mautic offers everything you need to set up your own marketing automation system.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending.

Conference 120

Conference B2B Marketing Planning B2B 120

Convince & Convert

MARCH 23, 2011

Guest post by Kristina Allen , Online Marketing Manager at ion interactive , the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. Create lead gen campaigns with LeadShare.

Tips 146

Tips Work Management Sales Qualified Leads Marketing Management 146

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

KoMarketing Associates

NOVEMBER 26, 2019

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. There are also Video Ads, Display Ads and Dynamic Ads, all of which can be purchased through a LinkedIn Marketing Partner or ad platform.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Go Beyond SEO

MARCH 21, 2019

Clutch conducts in depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world. We are always taking steps to improve our work and better serve our clients, and we are excited to share one of those steps with you.

Advertising Agencies 121

Advertising Agencies PPC Paid Search Agency SEO 121

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. Setting up subscription management.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Photo by Miguel Á. The short answer: No.

Copywriting 151

Copywriting Tips Template Content 151

Go Beyond SEO

JULY 27, 2018

Utilize Social Media for Your Law Firm. By utilizing social media, you can engage with potential clients and brand your firm, and the best part is you can do it all for free. A survey of 101 law firms found more than half gained clients due to increased social media engagement. Lawyer Video Marketing.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Go Beyond SEO

JULY 27, 2018

Utilize Social Media for Your Law Firm. By utilizing social media, you can engage with potential clients and brand your firm, and the best part is you can do it all for free. A survey of 101 law firms found more than half gained clients due to increased social media engagement. Lawyer Video Marketing.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Go Beyond SEO

MARCH 21, 2019

Clutch conducts in depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world. We are always taking steps to improve our work and better serve our clients, and we are excited to share one of those steps with you.

Advertising Agencies 68

Advertising Agencies Paid Search Agency SEO Ad Agencies 68

Go Beyond SEO

JULY 27, 2018

Utilize Social Media for Your Law Firm. By utilizing social media, you can engage with potential clients and brand your firm, and the best part is you can do it all for free. A survey of 101 law firms found more than half gained clients due to increased social media engagement. Lawyer Video Marketing.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

JUNE 28, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120