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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

The question is, then, how do you balance created vs. curated content for the best lead capture impact? Maximizing Leads Driven by Created Content. Content creation for lead generation isn’t a one-and-done event. You need to keep promoting your content and nurturing the leads that it generates.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing

Lead Liaison

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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Five Ways to Generate More Leads with Successful Email Marketing Strategies

Webbiquity

Therefore, fixing the conversion problem requires first fixing the lead generation problem. How to generate more leads for your email marketing plan. Lead generation is the front end to email marketing (lead qualification and nurturing). Tools – Suitable for case studies and how-to articles.

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Using Email to Get the Most of Your Events

Lead Liaison

From start to finish, Email can be the easiest to use, and also the best tool in your arsenal. If you’re using a Universal Lead Capture platform such as Lead Liaison , you can ask them if they want the documents immediately, at the end of the day, or after the show, or any other time frame as a qualifier for sending the email.

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HubSpot Tip: How to Use Property-based Workflows to Delight Your Customers

SmartBug Media

It’s a groovy chameleon tool that allows you to automate and trigger a series of actions efficiently and personally in every step of your business. You can use HubSpot’s workflow automation tool in a few different ways to start delighting your prospects before they are even customers. What’s a HubSpot workflow, you may ask?

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12 Best WordPress Newsletter Plugins for More Engagement

Optinmonster

However, to make your newsletters a success, you’ll need the help of plugins and tools. While this sounds like a lot of work, there are tools that make the entire process a breeze. Based on these factors, we’ve listed out the top WordPress newsletter and email marketing tools. All in One Newsletter Tools.