FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Is it necessary to add client information on the landing page or can I add social proof on that page? Are landing pages used in email campaigns only?

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. 2) Like Gating.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Hubspot

MARCH 27, 2023

More website traffic means more customers, and therefore more opportunities to sell your services online. Pro tip: HubSpot’s Ultimate Guide to SEO in 2023 will help you get started with — or fine tune — your strategy. Perfect your landing page. Creating a compelling landing page with clear CTAs can help you do that.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing.

Marketing Automation Services 116

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 116

Optinmonster

AUGUST 17, 2021

In this article, we’ll share 7 lead generation strategies that will take your sales figure to the next level. How to Generate Leads: 7 Expert Tips. Many of the tips below involve getting new leads by capturing email addresses. And this leads to more sales for your store. Ready to get started?

Lead Scoring 85

Lead Scoring Lead Ranking Generation Webinar Metrics 85

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Convert

APRIL 12, 2021

The sheer scale of just a 1% lift can be a huge impact on your business, both now and with all future traffic. Technically, it’s not needed to get started with CRO and works best with sites with a large traffic volume, but I would be remiss to not include it here as large sites can really see the difference.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Optinmonster

APRIL 22, 2021

In this post, we’ll show you the best and most effective ways to convert Shopify visitors into leads and subscribers. Best Email Capture Methods for Shopify. The majority of your website traffic won’t be ready to purchase a product on their first visit. Create a Signup Landing Page. Run a Visitor Survey.

Landing Pages 82

Landing Pages Intent Banners Template 82

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

OCTOBER 11, 2011

The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. Never Use Your Homepage as a Landing Page.

Landing Pages 28

Landing Pages PPC Paid Search Agency Conversion Rate 28

NuSpark Consulting

OCTOBER 27, 2013

Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Other Tips. When users click the overlay they can be sent to website or landing page. Video Landing Page.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SmartBug Media

FEBRUARY 11, 2021

This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. Pro Tip: Before you connect your domain, check your URL’s structure, verify you have access to the CNAME records in your DNS provider , and make sure you have your SSL certification. Content offers, like e-books.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Hubspot

NOVEMBER 29, 2010

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form. Don't distract them!

Landing Pages 28

Landing Pages Ad Exchange Adwords Conversion Rate 28

Hubspot

JUNE 26, 2019

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. And even once you've created a fantastic, high-converting landing page, your hard work isn't done. Well -- what do you do with them? Custom fields.

Lead Generation 78

Lead Generation Sales Qualified Leads Tools Generation 78

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. Use this to your business’ benefits to help generate leads.

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

Lake One

APRIL 23, 2020

Pro Tip : It’s a good idea to test your email internally, prior to sending your full list to confirm the personalization tokens rendered in the copy as intended. Marketing Automation for Lead Generation. Marketing Automation facilitates lead capture and lead generation most commonly through forms and landing pages.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

The Lead Agency

JUNE 5, 2018

For more tips as to how to shape your own value proposition, we recommend you read How to Write a Valuable B2B Value Proposition. Setup Lead Acquisition and Lead Capture Tools. Your B2B website should have forms for capturing leads on every page, accompanied by strong Calls-To-Action (CTAs).

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54

Hubspot

MARCH 12, 2019

So this leaves you with three broad options: Bring in more valuable and relevant traffic. Optimize your lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. Fields Before Submission.

Lead Generation 101

Lead Generation Tools Generation Leads 101

Ontraport

APRIL 29, 2020

Sometimes your ads work, your emails connect, your landing pages convert like crazy… and sometimes they flop. And you need to know which is which, or you’ll end up wasting a lot of time, money and good leads. Tools to see which pages on your website are working to convert that traffic into leads.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

Unbounce

APRIL 14, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a landing page—we know from experience. ActiveCampaign.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

NetLine

DECEMBER 18, 2023

One way to employ split-testing with your intent data is to test different headlines on landing pages, like “Best Accounting Software for Small Businesses” versus “Accounting Software to Scale Small Businesses,” based on the consumption behaviors from prospects who’ve registered for Webinars comparing software solutions.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Ontraport

JUNE 25, 2020

There are many ways to create customized experiences for our prospects and earn more leads. One proven technique is to create a lead capture page — a type of landing page that uses relevant content and personalized messaging to earn strong leads. Homepages and Landing Pages Are Different.

Lead Capture 52

Lead Capture Optimization Lead Scoring Lead Ranking 52

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. The health & lifestyle businesses can easily put together tips for make-up, fitness etc.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Optinmonster

MARCH 13, 2024

With all the noise and competition around you, finding new and creative ways to capture your audience’s attention can be extraordinarily challenging. So how do you build a healthy lead generation pipeline to ensure rapid business growth? Here are 3 marketing hacks that you can use to capture leads on your website.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Ontraport

APRIL 29, 2020

Sometimes your ads work, your emails connect, your landing pages convert like crazy… and sometimes they flop. And you need to know which is which, or you’ll end up wasting a lot of time, money and good leads. Tools to see which pages on your website are working to convert that traffic into leads.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation Work Management 71

Optinmonster

MARCH 19, 2020

A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. First, you’ll need to create a brand new campaign to send your email traffic to. Let’s get started!

Urgency Marketing 77

Urgency Marketing Budget Programs Email Campaigns Email Marketing 77

Optinmonster

APRIL 22, 2024

With content marketing, you can improve brand awareness, generate high-quality leads, and make sales. Without good content, building trust and getting traffic to your website is really tough. So what is quality content, and how do you generate more leads with it? Here are a few tips on how to go about doing it.

Paid Content 93

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 93

Webbiquity

MARCH 17, 2023

This post details seven of the best tactics to generate B2B leads. Whether you’re a seasoned marketer or new to B2B lead generation, you’ll find tips to help you generate more and better leads to drive business growth. What is B2B Lead Generation? Make your landing page clear, concise, and compelling.

Tactics 311

Tactics Sales Qualified Leads Generation Lead Scoring 311

Optinmonster

NOVEMBER 16, 2020

Every business can use more leads and conversions, right? Optimized landing pages can help you grow your business through increased brand awareness, online traffic, and developing trust with your target audience. Let’s go… What is a Landing Page? Why Use a Landing Page?

Landing Pages 89

Landing Pages Top of Funnel Template Ad Exchange 89

Optinmonster

AUGUST 4, 2021

Do you want to learn how to make a lead generation landing page that will grow your mailing list and increase sales? Landing pages are an essential part of any digital marketing strategy. But how do you create a landing page that’s specifically designed to grow your mailing list? Splash pages.

Landing Pages 75

Landing Pages Lead Generation Lead Scoring Lead Ranking 75

Hubspot

OCTOBER 14, 2011

This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. 5 Tips for Creative Effective Forms. You can grab your free copy of the full ebook here.

Effectiveness 28

Effectiveness Privacy Policies Tips Auto Responder 28

Optinmonster

APRIL 4, 2024

The good news is that you can generate a steady stream of new leads for your eCommerce store if you have the right set of ideas and tools at your disposal. In this post, I’ve collected the best eCommerce lead generation tips that you can apply on your website to turn it into a lead generation machine. Flash sales.

eCommerce 71

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 71

SnapApp

DECEMBER 18, 2018

Keep these tips in mind when rethinking your end-of-year marketing efforts. For example, let’s say you want to capture as many qualified leads as possible before the end of the year (as everyone does, right?) An incentive like free holiday stock photos meets a need and fulfills a marketing objective such as lead capture.

Planning 71

Planning Paid Search Agency Work Management Marketing Management 71

LeadSquared

AUGUST 23, 2019

Why is a lead capture page so important? I am explaining all of this because it is the very reason that lead capture pages exist in the first place. First off, let’s start by understanding what a lead capture page is. Then we will move on to how you can create a great lead.

Lead Capture 52

Lead Capture Leads Lead Marketing Qualified Leads 52

NuSpark Consulting

JANUARY 21, 2012

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Brian Carroll. Ron Jones. Evan and Bradley Bailyn.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100