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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. We need a brochure.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

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The Importance of Customer Nurturing Campaigns In 2021

BenchmarkONE

Most visitors who land on your website aren’t ready to buy, but they are interested in what you have to offer. They might be doing research, observing your hidden fees and shipping costs, or just passing the time to think about “what if.”. Thankfully, it also notes that conversion rates are on the rise. .

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9 Powerful Ways to Explode Your Email List with Social Media

Optinmonster

Of course, you have to ensure that you play by the rules to improve your email deliverability rate, conversion rates, open rates , and click-through rates. But unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted.

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Marketing Yourself as a Writer: How to Land (and Keep) a Client

nDash

Now, we’re going to help you land – and keep – a client. I’ve seen writers miss some awesome new assignment and land new clients, and I’ve also seen incredible writers burn bridges with current clients. That’s how we landed 75+ clients. That’s how we landed 75+ clients. Both on nDash and elsewhere. A lot, right?!

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Even internal teams have blind spots when it comes to customer research. Think site audits or no-code landing pages — CRO was a small part of the ecosystem at the digital global marketing agency Simon worked at. And it paid off. The Motivations of an Experimenter Why are you in the optimization business?

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Unbounce

Page speed came up over and over again as something marketers should prioritize in order to keep visitors happy, or keep them at all. Bounce rate is a deciding factor when it comes to SERP, and the number one reason people will leave your page in the first place is because it’s too slow. #1 Already interested in CTAConf 2019?