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Industrial Marketing Today

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Landing Pages for Industrial Lead Generation

Industrial Marketing Today

The importance of landing pages for industrial lead generation cannot be overstated. Landing pages are where your visitors first land from a marketing campaign or a social. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page? Think again.

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How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

For better conversion, don’t drive all your traffic from QR codes to your Home page. Instead create optimized land pages and drive traffic to them. Add some sort of a lead capture mechanism on your landing pages. Add in-context URLs within the release to link back to your product page(s).

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Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. A goal is a website page which a visitor reaches once they have taken a desired action).

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Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

Don’t expect to show up on the first page of Google just because your website has just undergone a redesign. Site’s crawlability and indexing of internal pages via internal linking. On-page and off-page SEO implementations (Are they white hat tactics?). Landing pages and conversion issues.

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Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

Let me answer that by giving you some specifics: A mix of free (no registration required) and gated (registration via landing pages) content. The last three items are some of the most visited pages and can be tracked directly to RFQs. You’ve probably heard that before so what’s different about what I’ve just said?

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. It is easier and quicker to get your blog posts indexed than adding more Web pages. Traffic and potential leads increase as the number of indexed pages increases.