Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. Now, however, we’re doing it online, on the Internet, using social media tools. But in this talk from marketing guru Seth Godin , you’ll learn about how it can be applied to how we use the web– with powerful results.

Social Media 100

Social Media Media Wikipedia Digg 100

Biznology

DECEMBER 5, 2013

(Photo credit: Wikipedia). percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). You probably have well-established Facebook, Twitter and LinkedIn policies for posting your articles and blog entries. But have you given Pinterest any thought?

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Animalz blog

NOVEMBER 28, 2023

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” With its Focus function, you can tell Perplexity to search across the entire internet or in specific areas only. ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

Marketing AI 78

Marketing AI Research Tactics SME 78

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Content paired w/ #marketing is what the audience wants, says @BrennerMichael. Read more>> Click To Tweet.

Content 110

Content PR Wikipedia Click Rate 110

Hubspot

MARCH 27, 2015

Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. 1) DM (Digital Marketing). 2) Social Media Marketing. Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia.

Linkedin 28

Linkedin Peer-to-peer Wikipedia Cross-Selling 28

Biznology

MAY 27, 2013

Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. But, even in the current labor market, finding the right candidate is hard. The first product you must market is you. No one expects you to be expert in everything.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

JANUARY 31, 2013

Diversification (marketing strategy) (Photo credit: Wikipedia). One of them told me that they have no interest in figuring out their LinkedIn strategy. His point is that if you don’t understand your overall strategy, you’re not ready to think about LinkedIn. . ”–what would you say?

Tactics 80

Tactics Marketing Strategy Marketing & Strategy Wikipedia 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If What website strategies should you pursue for business marketing? The perennial number one goal of just about every business marketer is generating sales leads. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . Lead generation.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Contently

JUNE 13, 2016

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. It’s more like a blend of Wikipedia and Reddit. Twitter and LinkedIn have hundreds of millions. But it isn’t necessarily a site you visit for hours every day. Can it be both?

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Wondering Out Loud

APRIL 5, 2010

Now, considering one cannot swing a dead marketer without hitting an association, or society, or foundation, or professional organization that brings social media practitioners together I didn’t consider it unusual that I would not have heard of the one in question. Wikipedia. In the world of Web 2.0,

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

SnapApp

SEPTEMBER 11, 2015

Alright, content marketers (that's "conTENT markeTEERS"). In an industry that has emerged and exploded at the overwhelming clip that content marketing has, it can be fairly uncommon to sit back and reflect on what we’re doing and why. Is your Twitter following amazing, but LinkedIn engagement paltry?

Wikipedia 48

Wikipedia Internet Marketing Twitter Paid Search Agency 48

Biznology

OCTOBER 1, 2013

Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Google breaks apart and starts making surreal connections. Related articles.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. by Chris Abraham. In that time, we've learned quite a lot.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Incentive programs.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.

Social Media 28

Social Media Statistics Social Marketing Media 28

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. One effective way to spice up your email marketing efforts is to use personalized video emails. The Hero's Journey. Send Personalized Video Emails.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

JANUARY 12, 2012

If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help prevent it. So, What Exactly Is SOPA (and PIPA)?

Copyright 28

Copyright Internet Marketing Marketing Management Wikipedia 28

BuzzSumo

MARCH 1, 2016

Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. In fact it is the top answer to the question ‘What is content marketing?’ The ability to generate links is a major benefit to your marketing and SEO.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

APRIL 15, 2008

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. LinkedIn – Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

JUNE 15, 2012

Photo credit: Wikipedia. They’ve finally got religion on digital marketing, so now they have a list of everything you ought to be doing. Yes, search marketing. And LinkedIn. LinkedIn and Pinterest? This is the state of digital marketing. You’ve probably seen them coming.

Linkedin 80

Linkedin Advertising Agencies Paid Search Agency Wikipedia 80

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Social Media Marketing Dictionary: 101 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog.

Social Media 20

Social Media Web 2.0 Media Wiki 20