KoMarketing Associates

APRIL 11, 2017

If, for example, you’re hosting all of your videos on YouTube (which should definitely be a secondary distribution channel, don’t get me wrong), you risk losing your audience to cat videos, competitor videos, and the general black hole of video content on YouTube.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

AUGUST 5, 2015

Rate a good video from one of your that was published on YouTube. All of the positive, little ways we interact with others online provide tremendous, long-term value , even if there is not an immediate return. What types of interactions have you been a part of that have helped establish trust online?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. GeoMarketing from Yext reports that this use can directly correlate to more chatbot interaction with this generation. More Social Media Engagement. Social media is simply part of a Gen Zer’s routine.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

AUGUST 18, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. No live streams shorter than 10 to 15 minutes because there won’t be enough time for the audience to increase and interact. LinkedIn Embedded Video Posts – and why you might not want to use them. It’s not Facebook.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

OCTOBER 5, 2017

By offering convenience, Casper was able to remove some of the initial hesitance that some attendees may have felt when it comes to interacting with a brand. A negative experience offline or online can translate to less interaction and sales across the board. Consistent messaging is also crucial to building credibility.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

MAY 23, 2017

Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. There are many ways that B2B marketers can use Twitter to find influencers and start interacting with them to establish valuable relationships.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JUNE 25, 2019

Facebook is likely the largest live streaming social media platform, outside of YouTube. They are incentivized to give back after experiencing high-quality interactions with other customers or help from your employees in the group. Customer spotlights or interviews. Internal discussion about industry topics. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 26, 2017

This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? Session Date : Friday, February 17 th 9:30am MST. Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

MAY 16, 2013

With nearly 17,000 likes, Honeywell interacts with and responds to posts at a frequent rate, and engages its audience with interesting industry content. While these types of posts help drive interaction between the brand and the visitors, the key is the consistency with which they do it. Standout Tactic: . Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

APRIL 10, 2018

Many email providers also allow marketers to embed videos into their emails by including the YouTube link. As mentioned previously, you can cater your discounts or offers to customers’ past interactions with your company. Incentives can be used in almost any type of email, including all those listed above.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JUNE 19, 2014

With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies. into this).

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

OCTOBER 18, 2016

If a question has a high interaction rate on Quora, it’s likely a topic of interest across the industry. YouTube allows users to upload videos that can be shared with the world. Quora is an online community where users ask questions and post answers around virtually any topic. Tools for Writing. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 18, 2012

We have seen greater success with interaction when using video and graphics as opposed to only text updates. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. Facebook is more informal. Twitter has augmented its platform with a new self-service feature for promoted tweets.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

AUGUST 3, 2022

That means you can collect data about any interaction in far greater detail. (I’ll I really like Kayle Larkin’s Youtube channel Analytics in Minutes. Some metrics have also changed, for example, bounce rate is different in GA4 : . The biggest difference is GA4 tracks events, not hits.

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

JUNE 17, 2022

Social media engagement is a metric used to track how often users interact with your content on social media. Depending on the platform, social engagement might include interactions such as likes, shares, emoji responses, comments, mentions, regrams, link clicks, video watches, retweets, and replies. What is social media engagement?

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. According to a Hootsuite survey , 60% of all businesses plan to increase their Instagram budget, and nearly half plan to do the same for Facebook, YouTube, and LinkedIn. . More than 3.6 What can your business expect to pay?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

FEBRUARY 25, 2020

Retargeting is a form of online advertising that allows you to connect with users who previously visited your site, interacted with your social profile, or completed a form on your site. According to CXL anywhere between 25% to 55% of your B2B users will bounce back without even interacting with any other pages on a site.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

MAY 2, 2017

Some influencers may also agree to cover an event in exchange for a press pass, which is the case for several conferences and shows like South by Southwest Interactive (SXSWi) or Pubcon. This appeals to influencers because they not only get to attend the event, but they can use it to promote their own services and online presence.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

OCTOBER 1, 2019

Call-to-actions and cross-links to related content marketing assets should also be integrated into website landing pages and video descriptions in platforms like YouTube and Vimeo. Forms within interactive content. Don’t forget to add clear call-to-actions in videos, either within context via captions and certainly at the end.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

JANUARY 13, 2021

Even better, your Facebook Live can be republished on YouTube, published as a video on LinkedIn, and even a 10-minute Live can be chopped up into smaller, short video clips to use for social media posts. This is that you can send messenger messages for free within 24 hours of a user interacting with your bot.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

MARCH 15, 2018

Live video is a great example of this—marketers can use Facebook Live or the Hangouts on Air feature on YouTube to conduct interviews, speak about industry topics, or talk about new product releases. They have several different videos on their YouTube channel with millions of views. Live Video.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

JANUARY 5, 2017

Most of the platforms automatically save a video version of your live stream, which you can then republish on YouTube or your website as a native video file. As in the previous trends, you can also repurpose live video. This is a great way to build up a content library, while also engaging users in real time on social media.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

AUGUST 20, 2019

Then, make sure the video itself is optimized for search engine visibility by implementing the right title structure, tags, and interactive elements (especially if the video is hosted on YouTube).”. Just as the sub-header says, content is more than words on the page.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

DECEMBER 10, 2019

Younger employees, especially, may be much happier interacting with your audience on Instagram (rather than, say, LinkedIn). YouTube, maybe… but it’s a close tie. Then go one better again: Ask your employees or teammates to reach out and do their own relationship-building on this platform. And it all counts.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

JANUARY 5, 2017

Most of the platforms automatically save a video version of your live stream, which you can then republish on YouTube or your website as a native video file. As in the previous trends, you can also repurpose live video. This is a great way to build up a content library, while also engaging users in real time on social media.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

JULY 5, 2013

The cross-reference to their YouTube channel is also important. The page’s interaction rates (thumbs up and comments) show that their content resonates well with the target audience following their page. They also effectively connect YouTube, photos, graphics, and traditional updates into their Google+ page.

Google 120

Google Examples B2B Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 11, 2018

You can use it to showcase the traffic in the tradeshow hall or how people are interacting with your products and team at your booth. Live videos on Instagram can go for up to an hour, and then you have the ability to save the video file afterward to publish them on YouTube, Facebook, or another platform.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

OCTOBER 13, 2020

Videos of this length could be reposted from YouTube. Interactive LinkedIn posts. Polls are a more interactive version of the question post, but they can get more engagement simply because everyone wants to know how other people answered the question. Now and then, it’s nice to add a long video to the mix.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

KoMarketing Associates

NOVEMBER 10, 2016

Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. journalists – 58% – say social media is “very important” for interaction and 62% feel it’s a critical channel for publishing and promoting content. percent), and client interactions (45.8

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 18, 2019

Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. Interactive content takes the cake. Create a content bank of evergreen, newsworthy, interactive and attributable pieces. …Interactive Maps @airadigital pic.twitter.com/8jm1ZodQ43.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28