interactive Paper Related Topics 
Industrial Marketing Today
JUNE 22, 2011
Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. Add them to your monthly eNewsletter list and continue to monitor their interactions and adjust their scores accordingly.
Industrial Marketing Today
JULY 23, 2010
Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. To improve engagement, build interaction into your site.
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Industrial Marketing Today
AUGUST 3, 2010
According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.
Industrial Marketing Today
NOVEMBER 16, 2009
Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.
Industrial Marketing Today
JUNE 29, 2010
Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.
Industrial Marketing Today
OCTOBER 9, 2012
Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information. Let me answer that by giving you some specifics: A mix of free (no registration required) and gated (registration via landing pages) content.
Industrial Marketing Today
MAY 5, 2010
Ardath Albee, CEO of Marketing Interactions, Inc. A white paper would fit the bill nicely here. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Move them from awareness to inquiry – get the prospect to sign up for a webinar.
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