KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

MAY 6, 2020

In addition, this allows you to directly interact with potential attendees and increase exposure as friends of your attendees will see their interest in the event on their newsfeed. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 19, 2022

LinkedIn, Twitter. LinkedIn , Twitter. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more. Justina Logozzo, Senior Marketing Manager, Website at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

AUGUST 6, 2020

Many marketers have relied on face-to-face business interactions to resonate with their target audience. As a result of the COVID-19 pandemic, new research suggests that they may be missing out due to a lack of this type of communication. Approximately 56.3% said they were missing a key part of their company’s marketing.

Marketing Report 156

Marketing Report Planning Statistics Marketing & Strategy 156

KoMarketing Associates

FEBRUARY 18, 2020

Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes. LinkedIn (12%) and Snapchat (6%) were also popular platforms among digital marketers. 18%) now goes toward social media. Email made up 13% of average ad spend in the U.S.,

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

APRIL 27, 2017

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. LinkedIn Account Targeting. Match target companies to specific company pages within LinkedIn.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

AUGUST 27, 2019

Interaction With Community. One of Salesforce’s tools, Pardot , has its own Twitter account that is a good example of interaction with their community and industry influencers. Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JUNE 4, 2019

Below is a list of other social media platforms, their target audience, and main goals: LinkedIn – Business-focused users – Generating leads. Interests based on user interactions and “likes”. Facebook also offers a variety of ways to advertise to customers that have already interacted with a business. Demographics.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Video for LinkedIn. Video on LinkedIn is rising both organically and in paid campaigns. Expert Interviews and Thought Leadership.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

FEBRUARY 23, 2022

With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world. . There are two main ways to approach LinkedIn — you can run paid advertising or you can post organic content from your LinkedIn company page. Ready to get started?

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

APRIL 10, 2020

Take snapshots of quality interactions with target markets. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion. In social media marketing specifically, it is imperative to illustrate examples of how campaigns connect with target audiences and to highlight successful engagements.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

AUGUST 5, 2015

If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). All of the positive, little ways we interact with others online provide tremendous, long-term value , even if there is not an immediate return.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. First, target them with a LinkedIn ads campaign. Develop Relationships by Lead Nurturing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 29, 2019

Social media interactions – pay attention to the hashtags that drive the most engagement and always track retweets, shares, mentions, etc. LinkedIn Ads : These ads appear directly in the LinkedIn feed and blend into organic results pretty nicely. Create CTA Banners. Let’s go back to earlier in this post. Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

MARCH 24, 2014

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Using words such as “watch,” “learn,” or ”ask” engages the audience and leads to valuable interactions. LinkedIn Help. Calls to action are something the Adobe profile excels at. Salesforce.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MAY 22, 2018

Users are simply more likely to interact with an ad if it has a high relevance to them. With the use of Google Tag Manager, advertisers can create a group of users that interacted with the form, but never filled it out. It is important to create a list of users who have clicked on a form field, but didn’t submit.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

APRIL 30, 2019

Well, the same is true in marketing and sales – we always have to keep our eyes on the ball, which in business, means producing sales and marketing collateral that hits the exact buyers we want to interact with. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. LinkedIn: 1 per day. What Platforms Should I Be Using?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 25, 2019

Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MAY 23, 2017

Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. There are many ways that B2B marketers can use Twitter to find influencers and start interacting with them to establish valuable relationships.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 13, 2016

Another great way to increase leads on your site is to start interacting and engaging with influencers and your target audience off-site. I have had tremendous success [humble brag] driving B2B leads through LinkedIn with organic and sponsored posts. In addition to LinkedIn, Twitter is another great platform to drive B2B leads.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 29, 2018

Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? To engage new prospects, make sure your website includes content that directly addresses the concerns of customers that are likely interacting with your brand for the first time. Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

AUGUST 15, 2013

Not to be left out, LinkedIn has begun incorporating a much more comprehensive set of metrics in the company insights section of LinkedIn Pages. More details on how LinkedIn Company Analytics works can be found through this link in the LinkedIn Help Center but above you can see some activity from our company profile.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: By tracking the way a customer interacts with your content throughout their entire customer journey, you’re able to gain valuable insights into how your content is performing and resonating with your target audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. Each of these social media sites allows you to interact and communicate with your target audience in unique ways. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

FEBRUARY 8, 2018

LinkedIn is especially appealing because it offers advertisers something unique: direct access to over 500 million business-focused individuals. In 2017, while the overall LinkedIn spend on ads grew about 10 percent , a recent survey found that 43 percent of companies still have not utilized the platform. Set Up Goals. Monitor Bids.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. So while technology can support ABM, you may be able to run most of your ABM with the martech you have now.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

DECEMBER 27, 2012

You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Connect with Mike on Google+ and LinkedIn. You can see more of the posts, articles, and information Stacy likes on Twitter , LinkedIn , and Google+ and read her blog posts here.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

AUGUST 6, 2019

In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions. Connect with me on LinkedIn or Twitter to share your thoughts and perspective. The Seven Phases of the Buyer Experience Journey.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JANUARY 26, 2016

We are interacting with humans and we can’t forget that. According a study from TrackMaven, use of the word “please” was found to be an effective CTA, nearly doubling the average number of interactions on a post. We must look at how social is impacting other channels and driving interactions. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

MAY 30, 2017

The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

SEPTEMBER 18, 2012

We have seen greater success with interaction when using video and graphics as opposed to only text updates. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. LinkedIn was considered the “most important channel” for B2B marketers. Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Social media posts with images get more interaction because the human eye is trained to notice images first.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

NOVEMBER 27, 2018

With these questions in mind, we decided it would be beneficial to share some of our recent interactions with clients from various industries, and shed some knowledge on common inquiries. Note that platforms like LinkedIn, Quora and Reddit do not allow you to see competitors’ ads. Final Thoughts.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120