Only B2B

AUGUST 21, 2023

Intent data has emerged as a game-changer in B2B prospecting. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. Intent Data and Account-Based Marketing (ABM) A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. But What About Data Privacy?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. Measuring intent. “In Image: ZoomInfo.

Intent 91

Intent Intent Signal Campaigns Zoominfo 91

Zoominfo

OCTOBER 28, 2020

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. According to research, personalization driven by intent data can lead to significant improvements in attendee satisfaction and engagement.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 105

Buying Cycle Intent Buy Intent Signal 105

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

NetLine

OCTOBER 30, 2023

NetLine’s own research has found that B2B organizations only have transparency into 2% of their buyer’s journey. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” That’s a fear in and of itself.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Only B2B

OCTOBER 5, 2021

According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it. This is an apparent use case because the bulk of buyer research occurs online before a prospect talks with a salesperson. . 6 Questions to Ask When Selecting a B2B Intent Data Provider.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. Do: Research Customers in your Total Addressable Market Your total addressable market (TAM) represents the overall revenue opportunity for a given set of products or services.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

TrustRadius Marketing

OCTOBER 3, 2022

High-quality, second-party, downstream intent data helps brands better understand their customers to create a personal, user-friendly experience while still protecting user privacy and anonymity. Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Content4Demand

OCTOBER 27, 2021

For instance, with privacy laws and the impending retirement of cookies, first-party data becomes important to get an opted-in list of prospects. Research-based intent data is based on select articles and specific to individuals. For instance, intent can be used to prioritize lead s based on certain signals.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Chris Wood, Editor. Email marketing M&A is seeing a surge.

Top of Funnel 103

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 103

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Key topics and themes that buyers meeting your Ideal Customer Profile are researching — these can be either on your own properties or on other sites across the web.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Individual vs Company-Level Intent. Call Centers.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Heinz Marketing

NOVEMBER 22, 2020

Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5 Known visitors to your website, Campaign activity from your marketing automation platform, and.

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Buying Cycle 138

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

DealSignal

AUGUST 7, 2023

Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures. Source: WIRED.com ) In stark contrast, DealSignal is SOC2 certified and GDPR compliant.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Valasys

SEPTEMBER 8, 2023

In essence, data enables firms to understand customer intent, optimize tactics, and retain a competitive advantage, which results in increased traffic. Intent-based marketing, which relies on particular user data to generate customized content, is facing challenges as traditional data gathering techniques are scrutinized.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Vision Edge Marketing

AUGUST 22, 2023

These are the most common pros and cons of the buyer intent approach: PROs : Enhanced personalization : BI data enables businesses to personalize their marketing and sales efforts based on the specific needs and interests of the potential customer. How Do Buyer Intent Signals Lead to Better Conversion Rates?

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Content4Demand

AUGUST 17, 2021

So, they’re doing more and more of their research on other sites. This means that first-party intent data we used to have access to is becoming hidden from us. We need to therefore use more third-party intent data to see what’s happening offsite. It just elevates the experience for the buyers, and the results for us.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Modern B2B

AUGUST 15, 2019

Intent data gives you just that. By monitoring the digital properties for interactions of buyers it’s possible to determine who’s in the market right now, who is researching and the extent to which a business is likely to buy. Access data for your business now>> Digital signals all over the internet. For programmatic….

Intent Data 45

Intent Data Intent Campaigns Privacy Policies 45

SalesIntel

NOVEMBER 8, 2021

Many people become trapped in a research feedback cycle that begins with Google or LinkedIn and ends in irritation – or, worse, failure – due to a lack of excellent contextual information. Many data providers fail to keep up with the new data compliances like California Consumer Privacy Act (CCPA) , GDPR, etc. . Data Completeness.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

Terminus

JANUARY 29, 2020

Townsend Security creates data privacy solutions that help organizations meet evolving compliance requirements and mitigate the risk of data breaches and cyber-attacks. Industry: Data Security. Company Profile: SMB. Headquarters: Olympia, Washington. CRM: Salesforce. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29